Senior Marketing Specialist, Equipment

Vaga não está no LinkedIn

🕒 Julho 20

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $83.018 - $114.150 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

Candidatar-se

Encontrar Vagas Remotas Similares

Configurar Alerta de Email para Novas Vagas

📊 Verifique sua pontuação de currículo para esta vaga

Melhore suas chances de conseguir uma entrevista verificando sua pontuação de currículo antes de se candidatar.

Enviar Currículo

Henry Schein

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1932

🏥 Saúde

🍽️ Alimentos e Bebidas

🏭 Manufatura

Healthcare • Food & Beverage • Manufacturing

Henry Schein, Inc. (Nasdaq: HSIC) é uma empresa de soluções para profissionais de saúde impulsionada por uma rede de pessoas e tecnologia. Com mais de 25.000 membros da Equipe Schein em todo o mundo, a rede de consultores de confiança da empresa fornece a mais de 1 milhão de clientes globalmente mais de 300 soluções valiosas que ajudam a melhorar o sucesso operacional e os resultados clínicos. Nossas soluções de Negócios, Clínicas, Tecnologia e Cadeia de Suprimentos ajudam dentistas e médicos em consultórios a trabalharem de forma mais eficiente, para que possam fornecer cuidados de qualidade de forma mais eficaz. Essas soluções também apoiam laboratórios dentários, clínicas de saúde governamentais e institucionais, bem como outros locais de atendimento alternativos.

Descrição

• This position is responsible for planning, designing, and executing growth marketing initiatives in the Equipment category. • Develop, maintain, and establish the vision for the successful architecture, process, communication, reporting, development, and performance of high-impact campaigns and full marketing funnels that drive incremental revenue. • Work with growth team members, key stakeholders, suppliers, and the marketing planning & analysis team to identify and prioritize campaign targets, forecasts, and budgets. • Lead growth marketing initiatives, including the development and iteration of ads, optimization of media, and driving micro- and macro-conversions in a variety of channels and calls-to-action, including engagements, opens, clicks, ecommerce transactions, and form fills. • Partner closely with the content team to drive the development of content in a variety of formats (webinars, ebooks, videos, etc.) to support the full marketing funnel, with a heavy emphasis on lead magnets that provide real educational value while generating leads and revenue. • Develop all marketing campaign elements, including products and services featured, creative, messaging, calls to action, content, customer insights, business partner engagement, etc. • Collaborate with the customer acquisition team leaders to optimize campaign components for each channel, including digital, email, social, print, display, organic SEO, PPC, events, direct mail, etc. • Ensure the delivery of timely, relevant, and straightforward reporting on campaigns and proactively intervene in underperforming campaigns with appropriate adjustments to improve the performance of in-flight campaigns as well as future campaigns. • Partner with the Revenue Operations team to track leads from inception to close, including revenue tracking. • Support sales enablement by developing and distributing sales collateral, coordinating events and conferences, and preparing campaign strategy presentations for stakeholders, including senior leadership. • Apply knowledge of financial services marketing (banking, wealth management, equipment finance, or practice finance) to develop relevant campaigns, optimize CRM-based lead tracking, and support organic social media strategy across applicable verticals. • Participate in special projects and perform other duties as required.

🎯 Requisitos

• Typically, 5 to 7 or more years of increasing responsibility in terms of any applicable professional experience • 3+ years’ experience in digital marketing strategy and implementation, in a B2B or B2C environment • Knowledge of digital marketing, marketing automation, and expertise in creating customer journeys in the online space • Experience creating digital media strategy and campaigns, resulting in lead generation and revenue • Ability to coordinate the creation of digital content, such as email campaigns, digital ads, product flyers, website, and PPC • Experience in developing and executing social media, webinar, and nurture campaigns • Experience in measuring and reporting digital campaign effectiveness; working knowledge of Google Analytics and a Marketing Automation platform is a plus • Strong analytical skills with an understanding of web metrics and digital analytics to report on digital campaign results and identify performance metrics • Strong verbal and written communication skills • Good planning/organizational skills and techniques • Good decision-making, analysis, and problem-solving skills with the ability to multitask

🏖️ Benefícios

• Medical, Dental and Vision Coverage • 401K Plan with Company Match • PTO • Paid Parental Leave • Income Protection • Work Life Assistance Program • Flexible Spending Accounts • Educational Benefits • Worldwide Scholarship Program • Volunteer Opportunities