Director – Field Marketing

🕒 Junho 3

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Higharc

SiteLinkedInTodas as Vagas

11 - 50 funcionários

🏠 Imobiliário

☁️ SaaS

💰 $21.000.000 Series A em 2021-04

Real Estate • SaaS

Higharc é uma empresa que oferece uma plataforma completa em nuvem, especializada no setor de construção residencial. A plataforma, conhecida como Homebuilding Cloud, otimiza os processos de design, vendas e construção ao fornecer automação em tempo real, visualização 3D e gestão centralizada de dados. Isso permite que construtoras e incorporadoras residenciais projetem, vendam e construam casas com mais eficiência, ao mesmo tempo em que melhoram a experiência do comprador e aceleram o time-to-market. As soluções da Higharc se integram perfeitamente entre diversos departamentos, auxiliando em tudo, desde a elaboração de projetos e orçamentação até vendas e marketing, gerando economias significativas de tempo e aumentando a eficiência operacional das equipes de construção.

Descrição

• Own field marketing strategy tied to enterprise revenue targets, pipeline gaps, and segment priorities across enterprise builders, named accounts, dealers/LBM, and partners • Design and execute integrated field programs — trade shows, executive dinners, partner activations, roadshows, and regional events — tiered by investment level and expected return • Orchestrate Sales, BDRs, Partnerships, and Marketing around each event: own attendee strategy and account targeting, drive pre-event outreach, manage executive invitation and meeting goal-setting, and hold all parties accountable for post-event follow-through • Build on and integrate learnings from existing events personnel to establish clear RACI, execution playbooks, and performance standards across the team • Own the full event operating model: evaluation, set standards for CRM hygiene, meeting creation, attribution, and ROI reporting • Coordinate with demand generation and BDRs to extend event impact through targeted campaigns, account outreach, and retargeting • Travel domestically and internationally as required — our event calendar is active and field presence matters

🎯 Requisitos

• 8–12 years of B2B marketing experience, with a meaningful portion in field marketing or events supporting an enterprise sales motion. • Demonstrated track record of owning pipeline targets, not just event execution, with data to back it up. • Experience with ABM, named account strategy, and working in tight verticals where in-person relationships drive deals. • Strong cross-functional operator: comfortable managing through influence across Sales, BDRs, and Partnerships without direct authority. • Data-driven. Knows how to build attribution models, set success metrics, and report ROI with credibility. • Can flex from strategic planning to booth setup without losing composure. This role does both. • A major plus if you also bring: construction, homebuilding, building products, or adjacent industry experience.

🏖️ Benefícios

• comprehensive medical, dental, and vision coverage • unlimited PTO • meaningful maternity/paternity leave • other big-company benefits such like short and long-term disability plans • 401K • stipend to create the ideal home office