Vice President, Marketing

🕒 Julho 11

🌵 Arizona, California, +24 estados a mais – Remoto

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🏛️ District of Columbia – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote 🎰 Nevada – Remote 🏖️ New Jersey – Remote 🌶️ New Mexico – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $200.000 - $250.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Vice-presidente

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HopSkipDrive

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2014

📦 Logística

💼 Consultoria

✈️ Turismo

💰 $37.000.000 Series D em 2022-09

Logistics • Consulting • Travel

A HopSkipDrive é uma provedora líder de soluções inovadoras e escaláveis de transporte escolar, fazendo parcerias com escolas, distritos e condados para fornecer transporte seguro e confiável para jovens. Ela se especializa em fornecer alternativas às rotas tradicionais de ônibus escolares, atendendo às necessidades não rotineiras dos alunos, aqueles em lares adotivos e estudantes com requisitos especiais de transporte. A HopSkipDrive também apoia soluções de transporte personalizadas e em pequenos grupos, e utiliza a tecnologia RouteWise AI para otimização de transporte. Seu serviço é conhecido por ser 40% mais acessível do que rotas de ônibus tradicionalmente subutilizadas. Ela também aborda desafios como a escassez de motoristas de ônibus e oferece uma rede flexível de CareDrivers, garantindo segurança e confiabilidade.

Descrição

• Own the full B2B marketing function: brand, demand generation, field and events marketing, RFPs, customer advocacy, product marketing, sales enablement, lifecycle and growth marketing. • Lead product marketing as a core competency: market intelligence, client engagement and advocacy, competitive positioning, go-to-market launches, pricing and packaging strategy, and sales enablement that actually changes how a sales team sells. We use the Challenger methodology, and need someone familiar with how to sell, market, engage and communicate within that framework. • Build and execute a revenue marketing strategy where every investment connects to pipeline, revenue, and retention outcomes, not traffic, impressions, or MQL volume. • Drive the RFP function in partnership with Sales. This is a meaningful part of how we win new business in the public sector, and it needs to be treated as a strategic capability, not a reactive one. • Own the entire demand gen engine, which is not only our digital channels but also includes events as one of our most important marketing channels. • Oversee brand strategy and compliance across all external touchpoints, including earned media, events, digital, and content; serve as the steward of HopSkipDrive's voice and positioning. • Partner tightly with Sales and Customer Success on ICP, pipeline targets, lead quality standards, and expansion signals; hold Marketing accountable to the same revenue goals Sales is held to. • Build a lifecycle and growth marketing engine that reduces churn, drives expansion, and improves net revenue retention. • Oversee the marketing tech stack, attribution, lead scoring, and the data infrastructure that makes revenue marketing possible. • Drive the AI transformation of the marketing team’s capabilities, incorporating AI into every facet of the operating model. The expectation isn't that we grow our way to output; it's that we build AI into how the team works so we can scale impact without scaling headcount proportionally. • Own the marketing budget and be rigorous about ROI, CAC, ROAS, and marketing-sourced revenue as the metrics that matter.

🎯 Requisitos

• 10+ years of B2B marketing experience, with at least 3 years owning the full marketing function at a company with a complex sales cycle. • Deep product marketing background: you've built and owned positioning, messaging, competitive strategy, pricing and packaging, go-to-market launches, and sales enablement that demonstrably changed how a sales team sells. • Demonstrated accountability to pipeline and revenue metrics. You've held targets, not just reported against them, and you measure your work in marketing-sourced revenue, CAC, and time to revenue, not impressions or MQLs. • Experience building or scaling a revenue marketing function, including marketing operations, attribution, and the data infrastructure to connect marketing investment to outcomes. • A genuine track record of using AI to redesign workflows, drive team efficiency and productivity, and the ability to lead others through that shift. • Experience marketing to institutional or public-sector buyers (school districts, government agencies, nonprofits or similarly complex, multi-stakeholder environments) is a strong plus, as is direct experience owning or building an RFP function. • Strong executive communication skills; comfortable presenting to a board and investors, influencing at the C-suite level, and representing HopSkipDrive externally. • Experience in a growth-stage, VC-backed company where resources are finite and speed matters.

🏖️ Benefícios

• every full-time employee has equity • flexible vacation • medical, dental, vision and life insurance • 401(k) • FSA • opportunity to work for a uniquely positioned, mission-driven VC-backed company in a hugely attractive space with significant upside potential