Director, Field Marketing

🕒 Maio 22

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Horizon3.ai

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2019

A plataforma NodeZero™ capacita sua organização a continuamente encontrar, corrigir e verificar sua superfície de ataque explorável. Reduza seu risco de segurança ao encontrar autonomamente fraquezas em sua rede, sabendo como priorizá-las e corrigi-las, e verificando imediatamente se suas correções funcionam. O NodeZero oferece pentests autônomos seguros para produção e outras operações de avaliação chave que escalam através de seus maiores ambientes internos, externos, em nuvem e em nuvem híbrida. Sem necessidade de agentes, sem código para escrever e sem consultores para contratar. Somos uma fusão de ex-operadores cibernéticos das Operações Especiais dos EUA, engenheiros de startups e praticantes de cibersegurança anteriormente frustrados. Estamos comprometidos em ajudar a resolver nossos problemas comuns de segurança: ferramentas de segurança ineficazes, falsos positivos resultando em fadiga de alerta, pontos cegos, cultura de segurança "para cumprir tabela", escassez de habilidades em cibersegurança e o longo tempo e custo de contratar consultores externos.

Descrição

• Own the AMER field marketing strategy across Enterprise, Mid-Market, Commercial, Customer, and Federal segments, building a program portfolio that is pipeline-architecture-driven, not event-calendar-driven. • Lead, develop, and grow the AMER field marketing team, including direct management of field and channel field marketing managers, with a focus on coaching, accountability, and results. • Partner with AMER sales leadership to align field programs to territory priorities, account coverage, and pipeline gaps - ensuring field marketing is viewed as a true revenue partner, not a support function. • Define and enforce CPO thresholds as a gate for all field investments, with 30-day post-event reviews standard across all programs. • Build and execute programs with Horizon3.ai's alliance partners, VARs, resellers, and distribution partners across North America - designing joint field programs that generate net-new pipeline through indirect routes and extend market coverage beyond the direct sales motion. • Partner closely with the Partner Marketing Manager and channel sales leadership to develop partner-ready field playbooks and co-branded event programs. • Own the field marketing relationship with key alliance and distribution partners - including joint event planning, MDF utilization, co-sell event execution, and post-program pipeline attribution. • Translate company-level campaign strategy into regionally relevant field programs - including CISO dinners, roundtables, third-party conferences, roadshows, and hosted & bespoke Enterprise events - with proof-first messaging and clear conversion paths. • Ensure all field programs have pre-event air cover, coordinated SDR outreach after, and defined follow-up motions that don't let pipeline decay post-event. • Serve as a key voice in pipeline reviews, contributing field program performance data and recommendations for where to concentrate or pull back investment. • Own the AMER field marketing budget, managing spend with a marginal ROI lens and a bias toward programs with demonstrated pipeline impact. • Build and maintain a program performance framework with consistent metrics across all field activity: pipeline generated, CPO, meetings booked, stage progression, and 30-day post-event contribution. • Report field marketing performance to Demand Gen leadership and AMER sales leadership on a regular cadence, with clear recommendations on what to scale and what to cut.

🎯 Requisitos

• 8+ years of B2B field marketing experience, with meaningful time in a senior or lead role owning regional strategy and team management. • Proven track record driving pipeline and revenue contribution through field programs in a high-growth SaaS or cybersecurity company - with the data to back it up. • Strong command of pipeline-driven field strategy: CPO modeling, pre- and post-event SDR alignment, integrated campaign design, and budget management with a clear ROI lens. • Experience running partner and channel co-marketing programs alongside a direct field motion - including joint event execution, MDF management, and pipeline attribution across direct and indirect routes. • Experience marketing across multiple segments simultaneously - Enterprise, Mid-Market, and Commercial, as well as strong Customer program activations. • Deep cross-functional collaboration skills; ability to build trusted partnerships with sales leadership, SDR teams, channel, demand gen, ABM, and product marketing. • Demonstrated ability to lead and develop a team - including setting clear expectations, coaching performance, and building a culture of accountability and results. • Comfort translating complex technical subject matter (offensive security, vulnerability management, autonomous pentesting) into field programs that resonate with security buyers including CISOs, security architects, and IT/SecOps practitioners. • Highly organized with the ability to manage multiple programs, geographies, and stakeholders simultaneously in a fast-paced environment. • Proficiency with Salesforce for pipeline tracking and field program attribution.

🏖️ Benefícios

• Health, vision & dental insurance for you and your family • Flexible vacation policy • Generous parental leave • Remote work options