Staff Account-Based Marketing Manager

🔥 20 horas atrás

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $169.000 - $220.000 / ano

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

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Horizon3.ai

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2019

🔒 Cibersegurança

🤖 Inteligência Artificial

☁️ SaaS

Cybersecurity • Artificial Intelligence • SaaS

A plataforma NodeZero™ capacita sua organização a continuamente encontrar, corrigir e verificar sua superfície de ataque explorável. Reduza seu risco de segurança ao encontrar autonomamente fraquezas em sua rede, sabendo como priorizá-las e corrigi-las, e verificando imediatamente se suas correções funcionam. O NodeZero oferece pentests autônomos seguros para produção e outras operações de avaliação chave que escalam através de seus maiores ambientes internos, externos, em nuvem e em nuvem híbrida. Sem necessidade de agentes, sem código para escrever e sem consultores para contratar. Somos uma fusão de ex-operadores cibernéticos das Operações Especiais dos EUA, engenheiros de startups e praticantes de cibersegurança anteriormente frustrados. Estamos comprometidos em ajudar a resolver nossos problemas comuns de segurança: ferramentas de segurança ineficazes, falsos positivos resultando em fadiga de alerta, pontos cegos, cultura de segurança "para cumprir tabela", escassez de habilidades em cibersegurança e o longo tempo e custo de contratar consultores externos.

Descrição

• Own Horizon3's account-based marketing strategy across all tiers and highest-priority target accounts • Partner with sales and SDR leadership to define and maintain segmented target account lists • Develop account-level plans including buying group mapping, engagement gap analysis, personalized messaging, and channel sequencing • Build and maintain ABM planning and reporting cadences with sales • Design and execute multi-touch programs across Influ2, ZoomInfo Co-Pilot, Reachdesk, LinkedIn, field events, direct mail, and SDR outreach • Build tiered ABM plays for cold prospects, intent-qualified accounts, open-pipeline accounts, and decision-stage accounts • Partner with field marketing on CISO dinners, roundtables, enterprise experiences, and executive events • Coordinate paid media targeting and personalized content with digital and product marketing • Own direct mail and gifting strategy, thresholds, deployment, and follow-up structure • Serve as primary ABM partner to sales and SDR leadership, sharing intent and engagement signals and coordinating follow-up • Provide sales representatives visibility into account engagement and next actions • Own the ABM technology stack with marketing operations, including Influ2, Reachdesk, ZoomInfo Co-Pilot, and Salesforce attribution • Ensure ABM activity is attributed in Salesforce using consistent UTM structure, campaign membership, and pipeline influence reporting • Define and track ABM KPIs including engagement, buying group coverage, meetings, pipeline influence, pipeline generation, and stage velocity • Build reporting frameworks and continuously optimize messaging, channels, sequencing, and offers • Report directly to the Director of Campaigns, ABM, and Marketing Operations • Travel up to 20% for key field events, internal offsites, and sales team alignment

🎯 Requisitos

• 6+ years of B2B marketing experience owning strategy and execution at a high-growth SaaS or technology company • Proven track record designing and running ABM programs that generate measurable pipeline and accelerate deal velocity • Hands-on experience with 6Sense, Bombora, Influ2 or equivalent contact-level advertising platforms, Reachdesk or equivalent gifting platforms, and ZoomInfo • Strong command of Salesforce for campaign attribution, account-level pipeline tracking, and ABM reporting • Experience partnering closely with sales and SDR teams, including account planning sessions and pipeline reviews • Ability to build buying group maps, account engagement plans, and tiered program plays from scratch • Strong cross-functional collaboration skills with field marketing, digital, product marketing, and marketing ops • Strong project management and organizational skills • Ability to translate complex technical subject matter into messaging for CISOs, security architects, and IT/SecOps practitioners • Experience in cybersecurity, DevSecOps, or adjacent B2B security markets • Familiarity with LinkedIn Campaign Manager • Experience with direct mail and gifting programs as coordinated ABM plays • Experience supporting Federal or Public Sector ABM motions • Familiarity with Pardot, Marketo, or HubSpot • Legally authorized to work in the United States

🏖️ Benefícios

• Equity package in the form of stock options for all full-time roles • Health, vision & dental insurance for you and your family • Flexible vacation policy • Generous parental leave • Career development opportunities • Inclusive and collaborative work culture • Remote work model • Job-related travel expenses reviewed and approved by manager