Digital Marketing Manager

Vaga não está no LinkedIn

🕒 Janeiro 7

🏄 California, Florida – Remoto

🏄 California – Remote 🐊 Florida – Remote

💵 $75.000 - $85.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🌐 Marketing Digital

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Hot Dog on a Stick

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 1941

👥 B2C

🛍️ Comércio Eletrônico

B2C • eCommerce • Food Truck

A Hot Dog on a Stick é uma franquia de restaurantes conhecida por seu cardápio único, que inclui cachorros-quentes, batatas fritas e limonada com sabores servidos em um ambiente divertido e vintage. A empresa também se envolve em atividades de arrecadação de fundos e oferece serviços de catering, tornando-se um estabelecimento voltado para a comunidade, focado em proporcionar uma experiência de qualidade em refeições e eventos. Com um compromisso com a segurança, a Hot Dog on a Stick permite que os clientes façam pedidos online para entrega e retirada.

Descrição

• Support digital initiatives, including new feature launches, vendor platform transitions, and brand-specific growth initiatives • Collaborate with brand marketing teams to improve online ordering sales through menu optimization, upsell strategies, and digital experience enhancements • Manage campaign and channel performance reporting — including dashboards, weekly summaries, and post-campaign recaps — to support decision-making across brands • Analyze digital channel performance across email, SMS, loyalty, and online ordering; identify trends, opportunities, and gaps to improve revenue and guest engagement • Assist with store listings management by coordinating updates, audits, and accuracy checks across digital platforms • Provide franchisees with digital marketing guidance, including platform troubleshooting, education on best practices, and onboarding coordination • Monitor digital KPIs by brand (e.g., AOV, conversion rate, offer redemption, frequency), flag performance concerns, and prepare insights for internal stakeholders • Stay up to date with evolving trends in restaurant digital marketing, loyalty, email/SMS engagement, and performance analytics.

🎯 Requisitos

• Minimum 3–5 years of digital marketing, CRM, or analytics experience in a restaurant, retail, or multi-brand environment • Bachelor’s degree in marketing, business, communications, or a related field preferred • Strong analytical mindset with experience working in dashboards, campaign recaps, or marketing analytics tools (e.g., GA4, Punchh, Olo, Attentive) • Familiarity with digital platforms like Olo, CRM/loyalty tools, and performance KPIs • Excellent project coordination, communication, and time management skills • Proactive problem-solver who can juggle priorities, meet deadlines, and support a fast-paced marketing environment • Experience supporting franchisees is a plus.

🏖️ Benefícios

• 100% employer-paid medical, dental, and vision insurance plans for employees and dependents (additional plans available at low cost) • 401k • Vacation • Personal Time Off • Birthday Pay • Sick Pay • FSA