Lifecycle Marketing Manager

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Hotel Engine

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2018

🛍️ Comércio Eletrônico

🚗 Transporte

💰 $65.000.000 Series B em 2021-12

eCommerce • Transport • Travel

A Hotel Engine é uma plataforma poderosa que simplifica as viagens de negócios ao permitir que as empresas reservem, gerenciem e economizem com facilidade em suas necessidades de viagem. A plataforma oferece acesso a mais de 750. 000 hotéis no mundo todo, possibilitando reservas sem complicações para diferentes tamanhos de grupo, de pequenas equipes a grandes eventos corporativos. Com recursos como relatórios centralizados, opções de pagamento flexíveis e suporte dedicado, a Hotel Engine tem como objetivo agilizar a experiência de viagem tanto para organizações quanto para viajantes individuais, garantindo economias significativas de tempo e dinheiro.

Descrição

• Design and implement comprehensive lifecycle programs (onboarding, activation, engagement, retention, advocacy) for Engine's core travel platform, including journeys that drive deeper adoption of platform features at the right moment. • Create delightful, data-informed user journeys that guide customers from initial signup through power user adoption. • Build a rigorous testing framework to validate messaging, timing, channel mix, and segmentation strategies. • Partner closely with Product Managers and Product Leads to align lifecycle programs with product priorities and feature releases. • Independently build and launch lifecycle campaigns in Customer.io (or equivalent platform). • Own ongoing cohort behavior, identify drop-off points, and translate data into actionable insights that improve product metrics (activation rate, feature adoption, retention). • Write and iterate compelling, on-brand emails and in-product messages that drive action. • Determine the right mix of email, in-product messaging, and other channels to reach users at the right moment with the right message.

🎯 Requisitos

• 4+ years in lifecycle, CRM, or growth marketing roles with proven success driving product adoption and retention metrics. • Strong analytical skills with experience using Looker, Snowflake, or similar tools. • Exceptional copywriting skills for emails, in-product messages, and user-facing content. • Experience working closely with Product teams, influencing roadmaps, and taking ownership of product outcome metrics, not just marketing metrics. • Hands-on experience with Customer.io (or similar platforms like Iterable, Braze), Salesforce, and analytics tools. • Track record of building and running structured A/B tests, analyzing results, and iterating based on data. • Deep understanding of user intent and behavior. Ability to design journeys that feel helpful rather than interruptive.

🏖️ Benefícios

• Competitive base pay tied to role and experience, with opportunities for bonuses, commissions, and equity. • Check out our full list at engine.com/culture. • Different roles have different needs in terms of the environments that drive success which is why we have a hybrid-hub model. Whether you are in one of our amazing offices or fully remote, we’ll make sure you have what you need to succeed.