Lifecycle Marketing Manager

🕒 Abril 21

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PracticeTek

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2020

⚕️ Seguro de Saúde

☁️ SaaS

🤝 B2B

Healthcare Insurance • SaaS • B2B

A PracticeTek é uma empresa inovadora de software e serviços que revoluciona as práticas de saúde ao fornecer soluções que promovem experiências excepcionais para os pacientes e simplificam as operações comerciais dos clínicos. A empresa capacita o crescimento de clínicas de saúde em várias especialidades, incluindo odontologia, ortodontia, optometria, quiropraxia, fisioterapia, dermatologia e spas médicos. Com foco em SaaS para saúde, a PracticeTek colabora com provedores de saúde para ajudá-los a escalar eficientemente e melhorar a qualidade do atendimento prestado aos pacientes.

Descrição

• Lead out on the development of the comprehensive email strategy for every stage of the funnel, with an emphasis on driving conversions. • Create and manage triggered and personalized campaign flows. • Write compelling email copy that resonates with target audiences and drives desired actions. • Edit and refine copy received from other team members. • Utilize data-driven insights to segment email lists and tailor campaigns to different audience segments, maximizing relevance and engagement. • Work across teams and stakeholders to plan, create, and launch email campaigns, including promotional, transactional and triggered emails, ensuring alignment with overall marketing objectives and brand voice. • Oversee the growth and maintenance of email lists, ensuring compliance with data protection regulations and best practices for list hygiene. • Monitor and analyze full-funnel email campaign performance, including open rates, click-through rates, conversion rates, and overall ROI. • Design and implement robust A/B testing to experiment with different email elements to improve campaign performance and identify best practices. • Develop and optimize processes to ensure effective production schedule and timely deployment of emails. • Ensure PracticeTek is operating at the forefront of email and automation advances in technology, tools, and best practices.

🎯 Requisitos

• Bachelor's degree in marketing or a related discipline • 3-5 years of experience in lifecycle marketing • HubSpot certification • Excellent project management and organizational skills, with a proven ability to juggle multiple projects and manage competing priorities and tight deadlines. • Strong interpersonal skills, including the ability to interact with leaders and highly intellectual thinkers. • B2B SaaS experience is preferred • Salesforce experience is a plus • Asana Project Management experience is a plus

🏖️ Benefícios

• Comprehensive health, dental, and vision coverage options • Wellness benefits that support lifestyle, behavioral health, and overall wellbeing • Flexible paid time off, sick time, and 10 company-paid holidays • 401(k) plan with company match to help you build your future • Culture Committee driving initiatives that spark connection, fun, and belonging • A workplace powered by innovation, collaboration, and energy every day