UGC Marketing Lead

🕒 Abril 17

🗽 New York – Remoto

🗽 New York – Remote

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Knowt

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 2019

📚 Educação

🤖 Inteligência Artificial

☁️ SaaS

Education • Artificial Intelligence • SaaS

Knowt é uma plataforma e aplicativo móvel/web de estudos, com suporte de IA, que auxilia estudantes e professores na criação e acesso a materiais de estudo de forma automática. Transforma áudios/vídeos de aulas, PDFs, slides e anotações em guias de estudo estruturados, flashcards, questionários e testes práticos, utilizando funcionalidades de IA como um anotador de aulas por IA, resumos automáticos de PDFs/vídeos/PPTs e geração automática de flashcards. Posicionada como uma alternativa gratuita ao Quizlet, a Knowt oferece modos de estudo (repetição espaçada, testes práticos, jogos), hubs de exames (AP, IB, GCSE), e recursos para salas de aula/professores, para apoiar a aprendizagem em larga escala.

Descrição

• Own and evolve Knowt’s UGC and creator strategy for the exam verticals you manage. • Proactively identify, recruit, and secure culturally relevant creators aligned with the exam audiences you are responsible for. • Own the full creator partnership lifecycle: sourcing, outreach, negotiation, contracting, onboarding, briefing, feedback, approvals, renewals, and retention. • Write clear, inspiring briefs that translate Knowt’s goals into content creators are excited to make. • Lead content execution & ensure briefs are followed and driving results while ensuring content feels native to each platform. • Turn platform trends, audience behavior, and performance insights into new creator concepts and viral content opportunities. • Constantly test hooks, formats, storytelling angles, and creator styles to find repeatable winning formulas. • Track and report on creator performance with clear recommendations for what to scale, improve, or stop. • Measure success beyond vanity metrics, including engagement quality, sentiment, brand consideration, trial intent, and community growth.

🎯 Requisitos

• Has experience in managing UGC creators, edtech marketing or a similar field. • Has a strong understanding of how to create viral content in the edtech, student, or exam-prep space. • Is equal parts creative strategist and operator. • Is excellent at managing relationships and giving feedback that improves creative without killing authenticity! • Is obsessed with testing, learning, and finding scalable growth opportunities through content. • Is an experienced test taker! • Bonus points if you are familiar with the LSAT, CPA, NCLEX or CFA!