Head of Paid Media

🕒 Julho 2

🌐 Estados Unidos, Reino Unido, +4 outros países – Remoto

🇺🇸 Estados Unidos – Remoto (EUA) 🇬🇧 Reino Unido – Remoto (RU) 🇪🇸 Espanha – Remoto 🇦🇷 Argentina – Remoto 🇨🇴 Colômbia – Remoto 🇨🇦 Canadá – Remoto

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Performance

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Huzzle.com

SiteLinkedInTodas as Vagas

51 - 200 funcionários

🎯 Recrutamento

👥 RH Tech

☁️ SaaS

💰 $1.780.791 Pre Seed Round - Huzzle em 2024-04

Recruitment • HR Tech • SaaS

A Huzzle é uma plataforma de Early Careers que conecta estudantes, sociedades estudantis e empregadores. Começando como um CRM para sociedades estudantis pré-profissionais, a Huzzle evoluiu para a plataforma de carreira universitária utilizada por mais de 100.000 talentos no Reino Unido.

Descrição

• Own Meta paid acquisition strategy across multiple client accounts. • Build, launch, optimize, and scale Meta advertising campaigns. • Manage campaign budgets and allocate spend based on performance. • Monitor account performance daily and identify optimization opportunities. • Develop audience testing, offer testing, and campaign testing frameworks. • Scale winning campaigns while maintaining efficiency and profitability. • Conduct ongoing competitor research to identify market opportunities. • Lead creative strategy using performance data and customer insights. • Identify winning and underperforming creatives. • Develop creative testing roadmaps and experimentation plans. • Write high-converting direct-response ad copy. • Create compelling offers that improve conversion rates. • Produce detailed creative briefs for designers and video editors. • Collaborate with content creators and source UGC creators when needed. • Work closely with the creative team to improve testing velocity and performance. • Build landing pages, advertorials, and product detail pages aligned with advertising campaigns. • Analyze funnel performance and identify conversion bottlenecks. • Recommend improvements to landing pages and customer journeys. • Support ongoing CRO initiatives to improve acquisition efficiency. • Track and analyze key performance metrics including: • Customer Acquisition Cost (CAC) • Cost per Acquisition (CPA) • Return on Ad Spend (ROAS) • Marketing Efficiency Ratio (MER) • Click-Through Rate (CTR) • Cost per Click (CPC) • Cost per Mille (CPM) • Conversion Rate (CVR) • Create clear performance reports and strategic recommendations. • Present insights during client strategy meetings. • Build repeatable reporting systems that support informed decision-making. • Develop scalable paid acquisition playbooks and SOPs. • Support product launches and promotional campaigns with comprehensive media plans. • Conduct account audits and identify scaling opportunities. • Mentor junior media buyers where appropriate. • Maintain high standards of account quality, strategic planning, and execution.

🎯 Requisitos

• 5+ years of experience in paid media or performance marketing. • Deep expertise managing and scaling Meta Ads campaigns. • Proven success growing eCommerce or direct-response brands. • Strong understanding of direct-response marketing principles. • Advanced knowledge of Meta Ads Manager. • Strong analytical skills using Google Sheets or Microsoft Excel. • Experience with attribution platforms such as Triple Whale, Northbeam, Hyros, or similar tools. • Expertise in creative strategy and performance-driven advertising. • Experience building structured testing frameworks. • Understanding of landing page optimization and conversion funnels. • Excellent copywriting skills for high-converting advertisements. • Comfortable using AI tools to improve productivity and campaign performance. • Strong communication and client-facing presentation skills. • Ability to thrive in a fast-paced, performance-focused environment. • **Nice-to-Haves** • Meta Blueprint Certification. • Experience in an agency or multi-brand environment managing diverse portfolios. • Knowledge of CRO (Conversion Rate Optimization) and advanced landing page strategy. • Previous experience mentoring or leading a team of media buyers. • Background in sourcing and managing UGC creators.

🏖️ Benefícios

• 💻 Fully Remote: Work from anywhere with international teams • 🤝 Peer Community: Connect with high-performing professionals in our network • 🧭 Ongoing Support: Receive guidance from Huzzle before and after placement • 💰 Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals