Senior Market Development Specialist

🕒 Agosto 27

🏄 California – Remoto

🏄 California – Remote

💵 $85.000 - $110.000 / ano

⏰ Tempo Integral

🟠 Sênior

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

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Hygiena

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

🏨 Hospitalidade

📦 Logística

🏭 Manufatura

💰 Private Equity Round em 2016-07

Hospitality • Logistics • Manufacturing

A Hygiena é uma fornecedora líder de soluções diagnósticas inovadoras, com foco em testes de higiene e segurança de alimentos. Com um portfólio abrangente de produtos para detecção e monitoramento de contaminantes, como microrganismos, alérgenos e micotoxinas, a Hygiena atende a diversos setores, incluindo alimentos e bebidas, saúde, hospitalidade e farmacêutico. Seu compromisso com qualidade e segurança garante que as empresas possam atender aos mais altos padrões em suas operações, promovendo um mundo mais saudável por meio de tecnologia avançada e soluções de testes confiáveis.

Descrição

• Execute Market Development initiatives aligned with the strategic direction established by the Market Development Manager • Translate strategic initiatives into actionable commercial programs that accelerate market penetration and customer adoption • Support market segmentation, competitive intelligence, opportunity assessments, and market research • Monitor market trends, commercial performance, and customer adoption metrics and provide recommendations • Lead the development, implementation, and improvement of Sales enablement programs • Develop and maintain sales playbooks, value propositions, competitive positioning, application guides, objection-handling tools, customer presentations, and other commercial resources • Design and deliver cross-selling application and market training programs for Sales, distributors, channel partners, Technical Sales Specialists, and Regional Marketing teams • Evaluate Sales enablement effectiveness and improve commercial assets based on customer feedback and performance • Own segment-specific marketing content aligned with the global Market Development strategy • Develop value propositions, messaging frameworks, and go-to-market assets tailored to customer segments • Collaborate with General Marketing on integrated marketing campaigns • Support cross-selling initiatives during product launches through customer-facing content and sales enablement materials • Design and collaborate on Voice of Customer programs and synthesize findings into segment insight briefs • Plan and deliver partner-facing customer education events and regional conferences • Develop and execute customer education programs • Create and deliver webinars, workshops, training sessions, technical guides, application notes, videos, customer success stories, and commercial presentations • Support strategic customer engagements with Regional Marketing & Sales, Scientific Affairs, and the Market Development Manager • Assist Sales teams with customer challenges through education, commercial support, and tailored value propositions • Collect Voice of Customer insights and market feedback • Support customer adoption initiatives across key market segments and strategic accounts • Adapt global commercial materials to local market needs with Regional Marketing • Collaborate with Market & Business Intelligence, Product Management, Scientific Affairs, General Marketing, Regional Marketing & Sales • Translate scientific, technical, and regulatory information into customer-focused messaging and commercial value propositions • Support portfolio positioning for cross-selling and commercial campaigns across global markets • Coordinate cross-functional projects improving customer adoption and commercial effectiveness

🎯 Requisitos

• Bachelor’s degree in Food Science, Food Safety or a related scientific field, combined with strong marketing/business knowledge; or a Bachelor’s degree in Marketing, Business, or a related field, with strong knowledge of the food science/food safety market/food segments • Minimum 5 years of experience in Market Development, Product Marketing, Marketing Communications, Commercial Excellence, Sales Enablement, Product Management, Technical Sales, or a related commercial role • Demonstrated experience developing marketing campaigns, commercial content, sales enablement programs, customer education, and go-to-market initiatives • Proven ability to translate customer needs into compelling value propositions and commercial messaging • Experience supporting product launches, commercialization, and customer adoption initiatives • Experience working in B2B markets • Experience in food safety, diagnostics, life sciences, healthcare, or other regulated industries is preferred but not required • Exceptional written, verbal, presentation, and storytelling skills • Outstanding content development and communication capabilities • Strong commercial mindset focused on customer adoption and business growth • Excellent training and facilitation skills • Ability to quickly understand technical concepts and translate them into compelling customer value propositions • Strong project management, organization, and prioritization skills • Experience working across international, cross-functional teams • Self-motivated, collaborative, and execution oriented • Proficiency with digital marketing platforms and content management systems • Ability to occasionally work early morning/evenings/weekends to accommodate meetings and travel • Ability to travel up to 15% domestically and internationally

🏖️ Benefícios

• 15 days of PTO • 10 paid company holidays • Medical with HSA employer contribution • Dental • Vision available 1st of the month after start date • Company paid Life Insurance • Short-Term Disability • Long-Term Disability • Employee Assistance Program • 401(k) with Safe Harbor and Profit-Sharing employer contributions • Tuition Reimbursement program • Charitable Contribution matching • Employee Referral bonus opportunities • Teamwork as a core value • Opportunities to contribute to communities through support for local organizations