AVP Demand Generation, Healthcare

🕒 Agosto 21

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $230.000 - $260.000 / ano

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Performance

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

👻 Score fantasma 22%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Hyland

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

🤝 B2B

☁️ SaaS

🏢 Corporativo

B2B • SaaS • Enterprise

A Hyland é uma empresa que oferece uma plataforma de comunidade colaborativa para seus clientes e parceiros, com acesso a recursos como produtos, soluções e atualizações. A plataforma permite que os usuários compartilhem feedback, façam perguntas e se conectem entre si, promovendo conhecimento operacional e valor organizacional. A Comunidade Hyland tem como objetivo aprimorar a experiência do usuário ao facilitar a interação entre especialistas e membros da comunidade.

Descrição

• Own Healthcare pipeline creation and progression across priority accounts and segments • Execute against pipeline targets, plans, and investment priorities aligned to company revenue goals • Establish operating rhythms, reporting, and performance tracking to manage pipeline health and outcomes • Lead a vertically aligned team of demand generation and field marketing leaders • Build a high-performing organization focused on pipeline performance, execution quality, and speed to market • Execute integrated demand generation strategies across digital, field, and account-based channels • Optimize campaigns, content, channel mix, conversion performance, and execution excellence • Align demand generation execution to Healthcare sales strategies and coverage models • Partner with Healthcare Sales leadership on pipeline targets, conversion outcomes, and account-based programs • Oversee Healthcare field marketing execution, industry events, and targeted engagement programs • Align field, digital, and SDR motions to support pipeline goals • Leverage partner relationships to drive Healthcare-focused growth initiatives • Oversee performance management frameworks across campaigns, channels, and programs • Apply AI, data-driven approaches, continuous improvement, and experimentation to improve scale, efficiency, targeting, and conversion outcomes

🎯 Requisitos

• 12–15 years of experience in B2B marketing with leadership in demand generation, field marketing, or growth roles • Proven ability to drive pipeline and revenue outcomes within Healthcare or industry-based marketing models • Deep expertise in demand generation, pipeline management, digital marketing, performance optimization, and account-based marketing (ABM) • Demonstrated success executing integrated, cross-channel campaigns at scale • Proven experience executing within complex, global marketing organizations • Strong collaboration and stakeholder management skills • Track record of aligning senior stakeholders across Sales and Marketing to drive segment outcomes • Experience applying data, technology, and AI to improve marketing effectiveness • Ability to introduce data-driven experimentation and continuous improvement practices • Demonstrated ability to lead organizations through leadership of leaders • Experience leading vertically aligned demand generation teams within Healthcare or another regulated or specialized industry vertical • Understanding of Healthcare-specific buyer journeys, routes to market, and sub-segment dynamics • Ability to design and execute account-based marketing programs for priority enterprise Healthcare accounts • Experience overseeing performance management frameworks across campaigns, channels, and programs • Familiarity with partner-led, digital, and field-based go-to-market strategies within the Healthcare segment • Experience aligning field marketing, digital demand generation, and SDR motions • Remote work location in the United States

🏖️ Benefícios

• Career development resources • Wellbeing programs • Innovation practices • Employee initiatives and giving campaigns • Inclusive workplace culture