Associate Director, Media Analytics

🕒 Julho 31

🌽 Illinois, New York, +2 estados a mais – Remoto

🌽 Illinois – Remote 🗽 New York – Remote 🍂 Massachusetts – Remote 🔔 Pennsylvania – Remote

💵 $130.000 - $140.000 / ano

⏰ Tempo Integral

🟠 Sênior

👔 Diretor

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Inizio Evoke

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

🏥 Saúde

💼 Consultoria

📣 Marketing

Healthcare • Consulting • Marketing

A Inizio Evoke é uma unidade global de marketing e comunicação dentro do grupo Inizio, que oferece serviços de marketing e comunicação baseados em dados, criativos e multicanais para clientes de ciências da saúde e da vida. Ela apoia a comercialização, lançamentos de produtos, experiências em congressos e iniciativas de transformação, combinando expertise em marketing com compreensão científica e tecnologia habilitada por IA para impulsionar o crescimento e o engajamento de organizações farmacêuticas e de biotecnologia.

Descrição

• The Associate Director of Media Analytics turns media and marketing data into clear recommendations that improve campaign performance and results. • This role sits within the analytics team with a focus on media campaigns and leads day-to-day analytics across assigned accounts, with a strong focus on media measurement, optimization, reporting, and performance storytelling. • Work closely with Strategy, Creative, MarTech, and Client Services to connect campaign activity to audience behavior, engagement, conversion, and commercial impact. • Be a subject matter expert for paid media analytics and measurement best practices. • Mentor and support analysts across the Analytics team, helping build media analytics knowledge and capabilities. • Lead daily media analytics support for assigned client accounts. • Measure performance across paid search, paid social, programmatic, video, connected TV, endemic, and other healthcare media channels. • Work with data from ad servers, DSPs, search and social platforms, website analytics, CRM systems, CDPs, publisher reports, and healthcare data providers. • Build partnerships across Media, Analytics, Strategy, Martech, and Data teams to align measurement approaches and support data-driven decision-making.

🎯 Requisitos

• 6+ years of experience in media analytics, marketing analytics, or performance measurement, ideally within an agency environment. • Hands-on experience analyzing paid media and turning findings into specific optimization recommendations. • Experience mentoring junior analysts and supporting the development of analytical capabilities across teams. • Experience working with partners, including media, data, technology, or data science teams. • Experience across paid search, paid social, programmatic, video, connected TV, and publisher or endemic media. • Understanding of patient and healthcare professional journeys, healthcare data ecosystems, and regulated marketing measurement. • Experience with healthcare data providers such as Crossix, Komodo, IQVIA, or comparable sources is preferred. • Experience with platforms such as GA4, Adobe Analytics, Campaign Manager 360, Google Ads, Meta, DSPs, and GTM. • Bachelor's degree in Analytics, Data Science, Economics, Statistics, Marketing, Computer Science, or a related field; advanced degree preferred.

🏖️ Benefícios

• Inizio Evoke provides an exciting and flexible work environment • great compensation packages • outstanding company paid benefits including medical • dental • 401(k) • tuition reimbursement and flexible time off.