Director, Omnichannel Strategy

Vaga não está no LinkedIn

🕒 Março 18

🗽 New York – Remoto

🗽 New York – Remote

💵 $150.000 - $160.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

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Inizio Evoke

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

🤝 B2B

💊 Farmacêutico

🧬 Biotecnologia

B2B • Pharmaceuticals • Biotechnology

A Inizio Evoke é uma unidade global de marketing e comunicação dentro do grupo Inizio, que oferece serviços de marketing e comunicação baseados em dados, criativos e multicanais para clientes de ciências da saúde e da vida. Ela apoia a comercialização, lançamentos de produtos, experiências em congressos e iniciativas de transformação, combinando expertise em marketing com compreensão científica e tecnologia habilitada por IA para impulsionar o crescimento e o engajamento de organizações farmacêuticas e de biotecnologia.

Descrição

• Bring deep omnichannel experience across patient and HCP audiences, strong fluency in media and channel capabilities, a sharp understanding of content strategy, and a data-first mindset • Translate actionable insights around important brand challenges, top commercial opportunities, as well as audience beliefs, behaviors, and needs into highly personalized omnichannel experiences • Serve as a connector—bridging insights, creative, analytics, media, and client goals into cohesive, high-performing engagement ecosystems that bring campaigns to life • Thrive in both strategic planning and hands-on execution, helping drive the strategic vision of scoped projects from conception through execution, ensuring each initiative is consistent with the holistic omnichannel plan • Collaborate with the Analytics team to define measurement plans, contribute analysis to performance reports, and develop optimization recommendations • Partner with account and brand strategy teams to drive annual strategic and tactic plans that address the right strategic levers and comprise an optimized mix of channels, tactics, content, and messaging • Elevate the agency as a strategic partner and trusted advisor to clients by demonstrating a full understanding of their businesses and the ability to craft actionable solutions to their challenges • Bring new innovative thinking to clients that propel their businesses forward • Supporting business development from assisting in proposal development and new business pitches • Keep current on omnichannel best practices; trends, channels, technologies, and partners —both within and outside of healthcare

🎯 Requisitos

• 6+ years of agency experience with a foundation in healthcare/pharmaceutical marketing • 4+ years in a digital, engagement, or omnichannel strategy role • Experience marketing to patients/consumers and healthcare professionals • Main discipline expertise: omnichannel marketing, digital marketing, customer relationship management (CRM), relationship marketing (RM), customer segmentation, segmented content strategies, marketing & sales automation, digital media, social media, search (SEO/SEM), strategic application of data and marketing analytics • Can manage client relationships and navigate multi-stakeholder environments • Hands-on experience with agency new business efforts, including proposal writing and pitching • Proficient in creating impactful presentations

🏖️ Benefícios

• medical • dental • 401(k) • tuition reimbursement • flexible time off