Market Development Manager

🕒 6 dias atrás

🏛️ District of Columbia, Florida, +1 estados a mais – Remoto

🏛️ District of Columbia – Remote 🐊 Florida – Remote 🚗 Michigan – Remote

⏰ Tempo Integral

🟠 Sênior

🔴 Especialista

👔 Gerente

👻 Score fantasma 11%

O que significa: a chance de ninguém estar realmente contratando para esta vaga.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Por que essa pontuação:

• Aberta há 5 dias.
• As vagas desta empresa costumam ser preenchidas em 46 dias.
• Sem salário divulgado.

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INSIGHTEC

SiteLinkedInTodas as Vagas

201 - 500 funcionários

🏭 Manufatura

🏥 Saúde

💊 Farmacêutico

💰 $100.000.000 Debt Financing em 2022-08

Manufacturing • Healthcare • Pharmaceuticals

A INSIGHTEC é uma empresa de tecnologia médica que desenvolve sistemas de ultrassom focalizado guiado por ressonância magnética, sem incisões (notadamente Exablate Neuro/Prime), para o tratamento de distúrbios neurológicos do movimento, como o Tremor Essencial refratário a medicamentos e a Doença de Parkinson com predomínio de tremor. Sua plataforma permite procedimentos neurocirúrgicos ambulatoriais, precisos e sem cortes, utilizando energia acústica com monitoramento por ressonância magnética em tempo real. A empresa colabora com hospitais, neurocirurgiões e centros de tratamento para implantar seus dispositivos conforme as aprovações regulatórias (por exemplo, PMA P150038). A INSIGHTEC foca no avanço dos cuidados com os pacientes por meio de pesquisa clínica, dispositivos médicos em conformidade regulatória e treinamento/suporte para os profissionais de saúde.

Descrição

• Serve as the key marketing resource and Region Marketing Liaison for the Regional Director, Clinical Account Managers, and Americas Marketing • Shape regional and account strategy with account plans defining targets, activities, timelines, program goals, and referral priorities • Pull through national marketing initiatives, adapt them to local needs, and provide marketing updates on Region calls • Build and deepen referral pathways with neurologists, movement disorder specialists, primary care physicians, and other referral sources • Serve as the key relationship with each site’s patient navigator and lead handoff of inquiries from Insightec to account patient navigators • Help resolve bottlenecks between referral and treatment with hospital program teams, the Regional Director, and Clinical Account Managers • Lead Patient Therapy Awareness Events and HCP Therapy Awareness Programs, including planning, promotion, moderation, and follow-up • Lead Therapy Access Program activities and drive peer-to-peer dinners in the region in compliance with company policies and healthcare requirements • Deploy regional marketing kits and help shape and update collateral toolkits • Create site-level resources, including unbranded collateral • Co-market with hospital marketing leads to promote programs in their communities and drive community awareness at regional events • Partner with Marketing Communications on digital strategies including webinars, social, UX, SEO, and blogging • Maintain communications plans with hospitals, Capital and Clinical Representatives, and partners • Partner with hospital clinical, informatics, and marketing teams on compliant hospital-led use of EHRs and patient portals to surface potential candidates • Track and report referral funnel and program metrics, including referral volume, conversion, time to treatment, and event results • Keep CRM records current, such as in HubSpot

🎯 Requisitos

• Bachelor’s degree in business, communication, marketing, healthcare administration, life sciences, or related field • Minimum 8 years of experience in healthcare, medical device, or related field marketing, market development, business development, or marketing • 2 years of sales experience preferred • Proven success building referral relationships with physicians or other providers and executing events and programs in the field • Working knowledge of hospital operations and how hospitals build clinical service lines • Understanding of HIPAA and healthcare compliance, including the Anti-Kickback Statute, as it applies to outreach, speaker programs and dinners, and referral source engagement • Ability to travel 30%-40%, including some evenings and weekends • Proficient in Microsoft Word, Excel, PowerPoint, Adobe, Canva (or similar), HubSpot (or similar), Zoom, and Teams • Experience with hospital EHRs such as Epic, Oracle Health, or MEDITECH preferred • Experience using alerts, registries, or patient portal campaigns to identify procedure candidates preferred • Experience in neuroscience or another procedural service line preferred • Experience launching or growing a new technology or service line within hospital accounts preferred • Strategic partnership, consultative marketing, project management, analytical, written and verbal communication skills

🏖️ Benefícios

• Flexible work environment • Life-work balance philosophy • Competitive perks and benefits in each region • Professional growth and internal talent development opportunities

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