Associate Field Marketing Manager – Emerging

🕒 2 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🎯 Marketing

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Inspire

Inspire

10.000+ funcionários

Fundada em 2018

🍽️ Alimentos e Bebidas

🏨 Hospitalidade

📱 Mídia

Food & Beverage • Hospitality • Media

A Inspire é uma empresa que opera sob a marca Inspire Brands, Inc. , que possui e administra várias marcas populares de restaurantes, incluindo Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's e SONIC. A Inspire foca em contar histórias e trazer atualizações sobre suas marcas franqueadas, engajando a comunidade com iniciativas como apoio à educação e promoção de impactos positivos. A empresa ajuda na criação e compartilhamento de experiências através de sua ampla gama de ofertas de restaurantes, promoções e eventos focados na comunidade.

Descrição

• Build strong relationships with franchisees and serve as their local marketing coach • Be the expert on regional/local dynamics, strengths, and opportunities • Identify shifts, changes and needs of the local business that warrant marketing or cross-functional team support • Maintain franchisee relationships with marketing leadership franchisees in the designated region/territory • Spend dedicated time in the field via 1:1 franchisee meetings and with cross-functional partners • Provide boots-on-the-ground support for key market moments, including marketing program execution, PR support, and local franchisee store-level support • Attend franchisee meetings and support preparation of meeting materials and presentations • Champion Local Store Marketing tools, including Pricing Portal and LSM • Drive Local Store Marketing strategy with franchisees and ensure every network has a full-year plan • Provide ongoing feedback to the LSM Team regarding opportunities and recommendations for new programming • Support identification of regional media opportunities that complement the national plan • Collaborate with local PR agencies to earn coverage of events and partnership activations • Serve as regional/local spokesperson for national marketing plans • Help franchisees build capabilities to create and capture demand, accelerate profitable growth, and increase market maturity • Success measured by AWS growth, transaction growth, new store performance, and franchisee accountability against required commitments

🎯 Requisitos

• Minimum: High School Diploma or GED • Preferred: Bachelor degree in Business, Marketing, Operations, Hospitality or related field • 3+ years experience in marketing or promotional agencies, brand management, or Dunkin' operations • Field-based, multi-unit distribution system, and/or QSR experience is desirable • Knowledge of local store marketing • Ability to communicate at all levels to build relationships and enhance partnerships, both internal and external • Experience working in a franchisee model • Strong written and verbal communication/presentation skills • Strong analytical and organizational skills • Ability to lead multiple projects simultaneously and deliver on time • Ability to thrive in a fast-paced environment, multi-task, prioritize and be detail oriented • Self-starter personality who can operate with some supervision • Willingness to travel up to 60%

🏖️ Benefícios

• Full-time employment • Up to 60% travel

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