Customer Marketing Manager

🕒 5 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Absorb Software

501 - 1000 funcionários

Fundada em 2003

💼 Consultoria

📣 Marketing

🏥 Saúde

💰 $59.000.000 Private Equity Round - Absorb LMS em 2017-09

Consulting • Marketing • Healthcare

A Absorb Software é uma fornecedora de sistemas de gestão de aprendizado (LMS) alimentada por IA que oferece uma plataforma em nuvem para treinamento empresarial, integração de novos funcionários, conformidade, aperfeiçoamento profissional, educação de clientes e capacitação de parceiros. Sua plataforma SaaS inclui criação de cursos, uma vasta biblioteca de conteúdos, relatórios e análises, integrações com sistemas HCM/CRM, e-commerce para venda de cursos e agentes de IA para personalizar o aprendizado e simplificar a administração. A Absorb tem como alvo equipes de RH, T&D, conformidade, sucesso do cliente e parcerias em organizações de todos os tamanhos, enfatizando escalabilidade, segurança e ROI mensurável.

Descrição

• Plan and execute customer campaigns for product launches from beta recruitment through general availability and post-launch adoption • Turn product messaging into customer-facing copy for email, in-app communications using Pendo, webinars, and the customer newsletter • Maintain the customer communications calendar across launches, bundling and sequencing releases to avoid customer overload • Produce the monthly customer newsletter and track engagement to improve it • Run adoption campaigns for priority products, starting with Aura, with Lifecycle Marketing targeting the right accounts • Own and manage the Innovation Council by recruiting and onboarding participants, maintaining engagement, and matching participants to upcoming alphas and betas • Grow the customer advocacy pipeline through G2 and similar reviews, references, testimonials, case studies, and customer speakers • Track and report campaign and advocacy results, including adoption among targeted accounts, webinar attendance, advocacy output, and Innovation Council participation • Collaborate with Product Marketing, GTM, Product Management, Customer Success, Marketing Operations, and Content and Creative teams

🎯 Requisitos

• 3–5 years in customer marketing, customer advocacy or a similar role, ideally in B2B SaaS • Experience running campaigns for product launches or feature adoption • Strong writing skills to turn product messaging into clear customer communications • Hands-on experience with marketing automation and CRM tools, such as Salesforce • Organized enough to run several programs at once • Comfortable with numbers to report on programs • Experience in learning technology or HR tech is a plus • Knowledge of Microsoft Office, Teams, Claude, Confluence, Salesforce, and Absorb LMS • Must be legally eligible to work in the country applied to without sponsorship • Successful candidates must undergo pre-employment background screening, including a criminal record check

🏖️ Benefícios

• Fully remote-first work with flexible work arrangements • Comprehensive Health and Wellness Benefits including retirement savings programs • Eligibility for two different bonus plans • Generous time off • Comprehensive medical and dental benefits based on your country of location • New Hire Equipment Allowance • Monthly Flex Allowance • Endless opportunity for career growth and internal mobility • Employee driven DE&I programs

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