Associate, Regional Marketing

🕒 5 dias atrás

🍂 Massachusetts – Remoto

🍂 Massachusetts – Remote

💵 $75.000 - $90.000 / ano

⏰ Tempo Integral

🟡 Pleno

🎯 Marketing

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Wonder

SiteLinkedInTodas as Vagas

201 - 500 funcionários

🍽️ Alimentos e Bebidas

🏥 Saúde

🛍️ Comércio Eletrônico

💰 $100.000.000 Corporate Round em 2023-11

Food & Beverage • Healthcare • eCommerce

A Wonder é um marketplace de restaurantes voltado para o consumidor e operadora de food halls que permite que os clientes combinem pratos de vários restaurantes parceiros premiados em um único pedido. Oferece opções de refeição no local, retirada e entrega sempre gratuita através de seu aplicativo e locais em todo o Nordeste dos EUA, combinando menus selecionados de chefs renomados e pedidos em grupo simplificados em uma experiência unificada.

Descrição

• Develop and execute local marketing plans identifying community events, strategic partnerships, and business development opportunities • Build and maintain relationships with local businesses, schools, hospitals, hotels, residential communities, chambers of commerce, property managers, and community organizations • Represent Wonder at community events, sponsorships, pop-ups, sampling opportunities, and grand openings • Partner with Restaurant Operations teams to execute the local store marketing playbook and drive traffic, sales, and repeat customers • Support new store openings, regional marketing campaigns, and strategic brand partnerships • Identify, negotiate, and secure local partnership opportunities • Manage field marketing agencies, vendors, and brand ambassadors; help train Brand Ambassadors • Own regional event calendars, marketing item inventories, and event logistics • Manage local marketing budgets, track spend, and maximize return on investment • Brief creative requests and coordinate marketing asset development • Execute and optimize local paid marketing campaigns, including Meta advertising • Track, analyze, and report marketing performance using Looker and other reporting dashboards • Share field best practices and insights to improve Wonder's local marketing strategy

🎯 Requisitos

• 3-5 years of experience in field marketing, local store marketing, experiential marketing, community marketing, or regional marketing • Located in the Greater Boston area • Experience supporting multiple locations or markets, preferably within restaurant, retail, hospitality, or consumer brands • Proven success building community partnerships that drive measurable business results • Experience supporting new store openings or market launches is strongly preferred • Strong project management skills with the ability to manage multiple priorities and execute in a fast-paced environment • Exceptional relationship-building and communication skills, with confidence engaging external partners and representing the Wonder brand • Experience managing agencies, vendors, or brand ambassadors for local events and activations • Strong negotiation skills and the ability to identify mutually beneficial partnership opportunities • Analytical mindset with experience using reporting tools (such as Looker) and campaign performance data to inform strategic decision-making • Experience managing local paid media campaigns, including Meta advertising, is a plus • Comfortable working cross-functionally with Operations, Creative, Growth, CRM, and other internal stakeholders • Self-starter who thrives in a fast-paced environment, takes initiative, and enjoys building new processes • Experience managing local marketing budgets and measuring ROI is preferred • Skills: Looker, Monday.com, Splash, Excel • Valid driver's license and willingness to travel frequently throughout the assigned region, including evenings and weekends as needed • Ability to lift up to 50 pounds and stand for extended periods during events and activations

🏖️ Benefícios

• Competitive compensation package with equity • 401(k) • Choice of medical, dental, and vision plans • Company paid short and long term disability coverage • Paid time off including flexible time off for exempt employees • Paid vacation for non-exempt employees • Paid sick leave in compliance with applicable law • Paid parental leave • Discounted meals • Exclusive perks across the Wonder family of brands