Brand & Editorial Marketer

🕒 5 dias atrás

💵 $168.500 - $210.500 / ano

⏰ Tempo Integral

🟠 Sênior

🔴 Especialista

🎯 Marketing

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of TLDR

TLDR

1 - 10 funcionários

Fundada em 2020

📱 Mídia

Media • Technology • Newsletter

TLDR é uma empresa que oferece newsletters diárias concisas, com resumos das histórias mais intrigantes nos setores de startups, tecnologia e programação. O serviço é projetado para manter os leitores informados sobre os principais desenvolvimentos em tecnologia e indústrias relacionadas, fornecendo atualizações breves que podem ser lidas em cinco minutos. A newsletter abrange vários tópicos, incluindo lançamentos de novas tecnologias, insights de programação, desenvolvimentos em IA e tendências do setor, com o objetivo de atender a um público entendido em tecnologia que busca se manter atualizado de forma eficiente.

Descrição

• Define TLDR’s voice by turning positioning into a clear brand story and owning voice and tone guidelines • Shape executive and thought-leadership content • Own editorial strategy and the story pipeline • Build the content calendar and develop themes, angles, and stories for owned social, Growth, and Demand Generation channels • Partner with Strategy & Ops to turn first-party audience and performance data into trend reports, predictions, and other publishable content • Develop B2B assets for Sales and Account Management • Create consumer-facing brand work and test formats and channels such as video, social campaigns, and creative brand projects • Set the editorial quality bar across Content Studio • Partner with curators to ensure a consistent TLDR voice • Establish a year-ahead editorial calendar, brand voice and tone guide, B2B assets, and a working story pipeline • Build attribution for content-driven inbound demand • Own the ongoing brand-voice review function and consumer-facing narrative and campaign work

🎯 Requisitos

• 7–10 years of content or editorial experience • Deep expertise in either B2B SaaS or media/newsletters and familiarity with the other • Experience owning an editorial calendar • Experience developing brand voice and tone • Experience writing and editing long- and short-form content • Strategic, data-informed approach using traffic, CTR, engagement, and attribution metrics • Cross-functional experience partnering with Sales or Account Management on buyer-facing content • Experience managing freelance or contract writers • Strong editorial and brand judgment • Ability to lead through influence across Growth, Product Marketing, Content Studio, and external contributors • Ability to work as a hands-on individual contributor and player-coach • Audience-first and commercially minded approach • Bonus: experience building a content function from the ground up, working in digital media or newsletters, or owning both B2B buyer content and consumer brand storytelling • Must be authorized to work lawfully in the U.S.

🏖️ Benefícios

• Annual cash bonus of $43,000 at company revenue target, with upside up to $86,000 • Tier-1 city salary bands regardless of where you live • Biannual team offsites • Flexible PTO plus holidays • Comprehensive medical, dental, and vision benefits with a 100% paid option • Empower 401(k) Plan • Paid parental leave • Home office stipend for equipment such as a standing desk, second monitor, chair, or walking pad • Learning & Development stipend, including AI tools

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