Senior Digital Fundraising Manager

🕒 Julho 16

🏛️ District of Columbia, Washington – Remoto

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💵 $82.500 - $108.000 / ano

⏰ Tempo Integral

🟠 Sênior

👔 Gerente

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Interactive Strategies

Interactive Strategies

51 - 200 funcionários

📣 Marketing

Marketing • Digital Marketing • Web Design

A Interactive Strategies é uma agência completa de web design e marketing digital com sede em Washington, DC. Aempresa atende clientes em Washington DC, Virgínia, Maryland e Charlotte, NC, oferecendo abordagens estratégicas para ajudar os clientes a resolver questões complexas de negócios. Eles são especializados em web design, marketing digital, captação de recursos digitais e criação de experiências digitais que geram leads B2B. Com ênfase na transformação digital, a Interactive Strategies ajuda clientes, incluindo organizações sem fins lucrativos e associações, a melhorar sua presença digital e se conectar de forma eficaz com doadores e membros. Eles trabalham com clientes notáveis como a Cruz Vermelha, Smithsonian e Special Olympics, fornecendo serviços premiados.

Descrição

• Create multichannel and integrated digital marketing strategies that engage our clients' audience and lead to successful conversion goals (donations, lead generation, etc.). • Build strong client relationships through effective communication and project management. • Plan and execute robust, creative and conversion-driven email campaigns. • Collaborate with our design and content teams to develop creative concepts and campaigns that attract, engage, and convert donors. • Work with our digital advertising team to implement and track best-in-class advertising campaigns across paid social, paid search, programmatic and connected TV. • Optimize digital marketing and fundraising campaigns to maximize ROI across channels. • Work within the marketing team to track, analyze and develop meaningful reporting for clients and proactively recommend next steps based on past performance. • Conduct audits of our clients' digital marketing and fundraising efforts to determine past performance and set benchmarks for future efforts. • Evaluate emerging tactics and techniques. Provide thought leadership and perspective for adoption where appropriate. • Research and stay up to date on what’s happening in and around the industry to learn about current content trends, develop unique ideas and anticipate consumer needs.

🎯 Requisitos

• Bachelor’s or Master’s degree. • 5-8+ years of digital marketing and/or digital fundraising experience (agency experience a plus but not required). • Experience creating effective conversion driven strategies and campaigns that map marketing activities to steps in the user journey/funnel. • Proven experience planning and deploying results-driven email marketing campaigns with some working knowledge of HTML/CSS. • Experience working within a variety of email marketing platforms and tools like Engaging Networks, EveryAction or similar. • Strong understanding of digital advertising channels and how they can work together and with other digital channels to accomplish a variety of goals and conversion objectives. • Strong analytical skills and data-driven thinking. • Experience with reporting analysis and website analytics tools (e.g., Google Analytics, Google Tag Manager, etc.). • Experience conducting digital marketing audits, providing detailed analysis and creating effective strategies based on data findings. • Up-to-date with the latest trends and best practices in digital marketing.

🏖️ Benefícios

• Company-sponsored health, vision and dental insurance • Pre-tax Flexible Spending Account (FSA) • Profit sharing • 4 weeks of vacation/sick time from day one; 5+ weeks at year 3 • Company-paid short-term and long-term disability • Company-paid life and AD&D insurance • 11 paid holidays • 401k with company match • New business referral bonus • Professional development opportunities • Flexible work schedule • Pre-tax DC Metro SmartBenefits

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