Senior Manager, B2B & Channel Marketing

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ISC2

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 1989

🔒 Cibersegurança

📚 Educação

☁️ SaaS

Cybersecurity • Education • SaaS

A ISC2 é uma organização líder dedicada ao avanço da educação e certificação em cibersegurança. Eles oferecem vários programas para indivíduos em diferentes estágios de suas carreiras na cibersegurança, incluindo exames de certificação, recursos de treinamento e oportunidades para desenvolvimento de liderança. A ISC2 também defende os membros e promove a diversidade dentro do campo de cibersegurança, capacitando profissionais e comunidades.

Descrição

• Develop and lead the B2B and channel marketing strategy in partnership with sales, channel and marketing leadership • Serve as the senior marketing partner for B2B and channel stakeholders, providing strategic counsel, campaign planning and performance insight • Build integrated demand generation plans across enterprise, government, SMB, employer, partner and channel segments • Develop account-based marketing strategies and targeted campaigns for priority accounts, sectors, regions or partner groups • Translate sales and channel priorities into marketing briefs, audience strategies, messaging frameworks and activation plans • Collaborate across campaigns, content, events, digital, communications, operations and analytics • Strengthen partner and channel activation through co-marketing, partner communications, sales enablement, campaign toolkits and event support • Adapt ISC2’s value proposition for organizational buyers, employers, channel partners and decision-makers • Apply cybersecurity market insight, customer intelligence, competitive context, buyer understanding and performance data to optimize activity • Establish and monitor KPIs including engagement, lead quality, account progression, partner activation, pipeline influence and campaign performance • Manage budgets, timelines, resources and external partner activity • Lead and develop three direct reports through direction, coaching, prioritization and support • Provide reporting and recommendations to marketing and commercial stakeholders • Demonstrate commitment to diversity, equity and inclusion • Perform miscellaneous projects and duties as assigned

🎯 Requisitos

• Knowledge of the cybersecurity industry, including key market players, buyer groups, industry events, partner ecosystems and marketing partnership opportunities • Experience partnering with sales, channel or commercial leadership to build marketing plans supporting pipeline, account growth, partner activation or revenue objectives • Experience developing integrated campaigns across digital, email, paid media, events, content, social, partner and sales enablement channels • Experience using CRM, marketing automation and reporting tools; Salesforce and Marketing Cloud preferred • Strong understanding of segmentation, buyer journeys, partner ecosystems, sales enablement, account engagement and campaign measurement • Experience marketing complex products, services, education, training, certification, technology or professional development solutions • Global marketing experience and ability to adapt strategies across markets, regions and stakeholder groups • People management or team leadership experience • Budget management and resource planning experience • Bachelor’s degree in Marketing, Communications, Business or related field • 8+ years of progressive marketing experience, including significant responsibility for B2B demand generation, partner marketing, channel marketing or account-based marketing • Experience working with AI tools or demonstrated willingness to learn • Strong commercial marketing judgment and strategic planning capability • Excellent written and verbal communication skills • Analytical mindset and ability to interpret performance data • Ability to lead, coach and support team members • Ability to travel up to 10% • Ability to work extended hours when necessary

🏖️ Benefícios

• Eligible to participate in ISC2's annual discretionary bonus program • Comprehensive benefits package • Inclusive and equitable working environment • Up to 10% travel required