Manager, Marketing Science & Analytics

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CrossMedia Inc.

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 1998

🤝 B2B

📣 Marketing

☁️ SaaS

B2B • Marketing • SaaS

CrossMedia Inc. é uma agência de comunicações especializada em desenvolvimento de websites, marketing digital e serviços de digitalização voltados para impulsionar o crescimento dos negócios. Com mais de 25 anos de experiência, a CrossMedia oferece serviços de transformação digital integrados, personalizados para pequenas e médias empresas (PMEs) a fim de melhorar as operações e aumentar o engajamento com os clientes. A empresa oferece um programa imersivo de 12 semanas chamado Programa 7 Streams e uma plataforma de marketing tudo-em-um, o BizBoss CRM, para ajudar as empresas a otimizar operações e elevar experiências de marca. A CrossMedia é apaixonada por transformação digital, esforçando-se para dar às PMEs uma vantagem competitiva no mercado digital de hoje.

Descrição

• Lead marketing science and analytics workstreams across current clients, new business, and internal initiatives, managing projects from data and measurement through analysis, insights, and recommendations • Partner directly with clients and account teams to define measurement objectives, translate business questions into testable hypotheses, and develop rigorous analytical approaches • Apply statistical and data science methods including media mix modeling (MMM), regression, causal inference, experimentation, geo-lift/DMA holdout testing, Bayesian methods, segmentation, forecasting, and optimization • Build, interpret, and communicate statistical models and translate complex analyses into compelling, actionable stories for clients and internal stakeholders • Use Python and SQL to analyze data and build reproducible, well-documented analytical workflows • Develop dashboards, visualizations, and other data products using tools such as Tableau, Python visualization libraries, or Datorama • Manage analytical delivery and execution with external measurement and data partners • Serve as a trusted statistical and marketing science expert in client meetings, explaining methodology, findings, limitations, and recommendations • Ensure analytical work is statistically rigorous, reproducible, and meets XM’s standards for quality • Lead and mentor Analysts and Data Scientists, providing guidance on prioritization, analytical approaches, coding practices, and professional development • Keep Directors and account teams informed of project progress, risks, and key decisions, escalating issues and seeking senior support when appropriate • Contribute to Redbox’s marketing science and data science capabilities through training, thought leadership, technical content, and new methodologies • Participate in team and agency initiatives, including talent development, recruiting, vendor management, and department planning • Stay current on emerging statistical, data science, and marketing measurement approaches

🎯 Requisitos

• 3+ years of experience in marketing science, statistics, econometrics, data science, or another quantitative discipline; media or advertising experience is a plus • Strong foundation in statistics and hands-on experience applying analytical methods to real-world business problems • Proficiency in Python, with experience using tools such as pandas, statsmodels, scikit-learn, PyMC, Meridian, or similar • Strong SQL skills and experience working with large or complex datasets; cloud data warehouse experience preferred • Experience with marketing measurement, including MMM, incrementality, experimentation, causal inference, or related methodologies • Ability to independently manage analytical workstreams and client relationships while knowing when to bring in senior leadership • Strong communication skills and ability to explain complex analytical concepts to technical and non-technical audiences • Experience managing, mentoring, or developing junior team members • Curiosity, sound analytical judgment, strong attention to detail, and commitment to continuous learning • Ability to thrive in a collaborative, evolving environment and move comfortably between client work, new business, and internal initiatives

🏖️ Benefícios

• Flexibility to work in hybrid manner with in-office and work from home options (depending on role) • Open/Flexible PTO/Annual leave with US & UK specific policies • Sponsored healthcare options and agency-wide physical & mental health support • 401k with company match (USA), and generous Pension (UK) • Paid sabbatical at significant milestone anniversaries • Generous paid parental leave policy • Life milestone recognition & support • The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development) • Cell phone/tech reimbursement • Student Loan payment plan (US) • Tuition reimbursement • Learning & Development and training programs • And burgers – lots and lots of burgers