Account Based Marketing Manager

Vaga não está no LinkedIn

🕒 2 dias atrás

☕ Washington – Remoto

☕ Washington – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Software Finder Careers

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2018

💼 Consultoria

🏥 Saúde

📣 Marketing

Consulting • Healthcare • Marketing

Software Finder Careers é uma plataforma online de descoberta e avaliação de softwares que ajuda empresas a encontrar, comparar e selecionar produtos de software por meio de avaliações imparciais de usuários, recomendações de especialistas e recursos selecionados. Fornece recomendações personalizadas de software gratuitas através de consultores de soluções, publica guias de compra e relatórios de mercado, e oferece um programa para fornecedores que visa gerar leads e aumentar a visibilidade dos fornecedores em várias categorias de software (RH, EMR/EHR, LMS, jurídico, gerenciamento de projetos, etc. ). O site está posicionado para auxiliar compradores B2B na tomada de decisões informadas de compra de software e conectar fornecedores com leads prontos para a compra.

Descrição

• Build and run the target account marketing program for software vendors • Decide which vendors Software Finder should pursue and develop commercial hypotheses for strategic accounts • Prioritize and score accounts by revenue potential, category fit, vendor maturity, competitive activity, relationship strength, product fit and timing signals • Research priority vendors, buying committees, competitors, paid search presence, marketplace visibility and demand generation priorities • Design personalized one-to-one, one-to-few and one-to-many campaigns across vendor categories • Coordinate email, LinkedIn, content, paid advertising, webinars, direct outreach, executive engagement and event-based campaigns • Create or commission account-specific briefs, landing pages, presentations, opportunity reports, benchmarking, ROI scenarios and outreach messages • Enable business development with actionable account briefs and orchestrate coordinated marketing and sales touches • Own target-account motions around selected events, including pre-event outreach, meeting coordination, attendee briefs and post-event campaigns • Track account-level engagement, meetings, pipeline, progression to revenue and play performance • Capture market feedback and recommend/manage account-based marketing spend based on commercial results

🎯 Requisitos

• 5 to 7 years in B2B marketing • At least 2 years in account-based marketing, demand generation or field marketing • Track record of target account programs producing qualified meetings and pipeline • Strong research ability and ability to form a commercial view quickly • Commercial judgment about personalization and account prioritization • Confident writing personalized outreach, account briefs and commercial narratives in clear English • Comfortable working closely with sales and being measured on pipeline • Hands-on experience with CRM and marketing automation, ideally HubSpot • Experience with LinkedIn campaign tools • Bachelor degree in marketing, business or a related field • Preferred: experience marketing to software or SaaS vendors • Preferred: familiarity with software marketplaces and review platforms • Preferred: experience running event-led account campaigns • Preferred: exposure to intent data and account engagement scoring