Vice President, Demand Generation

🕒 Abril 22

⛰️ Colorado, Illinois, +3 estados a mais – Remoto

⛰️ Colorado – Remote 🌽 Illinois – Remote 🗽 New York – Remote 🍂 Massachusetts – Remote 🤠 Texas – Remote

💵 $252.000 - $315.000 / ano

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Performance

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Iterable

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2013

🤖 Inteligência Artificial

🤝 B2B

💰 $200.000.000 Series E em 2021-06

Artificial Intelligence • B2B • Marketing

Iterable é uma plataforma de marketing cross-channel alimentada por IA que permite às empresas engajar consumidores através de mensagens integradas via e-mail, móvel, web e mais. Ela apoia as empresas na concepção e automação de campanhas de marketing personalizadas que aproveitam dados em tempo real para melhorar as experiências dos clientes. A Iterable oferece ferramentas para ativação de dados, mensagens segmentadas e criação de campanhas dinâmicas, permitindo que os profissionais de marketing construam jornadas individuais para os clientes e maximizem o impacto das campanhas por meio de comunicações cross-channel sem interrupções. Com foco em soluções empresariais, facilita a transformação das operações de marketing em sistemas seguros e escaláveis.

Descrição

• Own the global revenue marketing strategy and outcomes • Define and lead the end-to-end demand generation strategy aligned to company growth goals, ICPs, and GTM priorities • Translate revenue targets into measurable demand plans, forecasts, and investment strategies • Partner closely with Sales leadership on pipeline planning, account coverage, and forecast accuracy • Drive accountability for pipeline creation, progression, and conversion across segments and regions • Lead and scale demand generation programs • Field & Event Marketing: Design regional and executive programs that accelerate enterprise deal velocity • ABM: Lead a focused, sales-aligned account-based motion across priority segments • Integrated Campaigns: Drive cohesive, multi-channel campaigns that connect brand to pipeline • Paid Media & Digital: Own global paid and digital strategy across search, social, display, and emerging channels • Webinars & Virtual Programs: Build scalable digital programs that generate pipeline and extend thought leadership • Own Marketing operations and analytics • Lead Marketing Operations, including marketing tech stack, data infrastructure, campaign execution, and process optimization • Establish clear definitions, measurement frameworks, and attribution models in partnership with RevOps and Finance • Drive forecasting rigor, budget allocation, and ROI visibility across all marketing investments • Build a best-in-class marketing analytics function that delivers actionable insights on pipeline performance, conversion, and efficiency • Ensure data quality, governance, and seamless integration across systems • Operate with rigor and credibility • Inspect performance regularly, optimizing programs and spend based on impact and efficiency • Communicate pipeline health, forecasts, insights, and tradeoffs clearly to executive leadership • Bring a systems-thinking approach to scaling demand, balancing experimentation with repeatability • Build and lead a high-performing team • Lead, coach, and scale a global team across multiple demand functions • Clarify ownership, priorities, and success metrics for all team members

🎯 Requisitos

• 12–18+ years of experience in B2B SaaS demand generation or revenue marketing roles • Proven track record of owning pipeline in mid-market and enterprise contexts • Deep experience across field marketing, ABM, integrated campaigns, and paid media • Strong operational mindset, comfortable with martech stacks, forecasting, attribution, and performance metrics • High credibility with Sales, Finance, and executive stakeholders; strong cross-functional leadership • Ability to balance strategic thinking with operational excellence and execution • Demonstrated ability to invent creative programs that break through competitive noise • Experience leading and scaling high-performing global teams • Clear, executive-level communicator capable of simplifying complex tradeoffs

🏖️ Benefícios

• Paid parental leave • Competitive salaries, meaningful equity, & 401(k) plan • Medical, dental, vision, & life insurance • Community Impact Days • Fertility & Adoption Assistance • Paid Sabbatical • Flexible PTO • Monthly Employee Wellness allowance • Monthly Professional Development allowance • Pre-tax commuter benefits • Complete laptop workstation