Marketing Manager

🕒 Fevereiro 17

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Jellyvision

Jellyvision

201 - 500 funcionários

👥 RH Tech

🤝 B2B

☁️ SaaS

💰 Venture Round em 2017-03

HR Tech • B2B • SaaS

A Jellyvision é uma empresa especializada em fornecer uma experiência de benefícios hiperpersonalizada para ajudar os funcionários a escolher, utilizar e valorizar seus benefícios. O principal produto da empresa, ALEX, oferece suporte para navegar em decisões complexas de benefícios, incluindo educação sobre o Medicare e suporte para inscrição. A Jellyvision atende empregadores, equipes de recursos humanos, corretores, consultores e parceiros, usando análises preditivas e ciência comportamental para oferecer uma experiência de consultoria e comunicação de benefícios personalizada. Suas soluções aumentam o engajamento dos funcionários, melhoram a compreensão dos benefícios oferecidos pelos empregadores e, em última análise, conduzem a uma força de trabalho mais feliz e saudável.

Descrição

• Drive Business-to-Consumer Traffic • Drive beneficiary engagement. Build the marketing engine that gets soon-to-be and current Medicare beneficiaries to discover, trust, and use MyALEXHealth. We're not naive - this market is noisy, predatory, and confusing. Breaking through will take creativity, tenacity, and a willingness to try things that haven't been done before. • Own social media strategy. Pick the platforms where we can win (hint: not all of them). Build presence, generate leads, foster community. Befriend influencers who can amplify us. Create content that doesn't feel like "brand content." • Become obsessed with our users. Understand how new-to-Medicare consumers think, what they fear, where they seek information, what language resonates. Build relationships through helpful, honest communication that doesn't talk down to them. • Partnerships and visibility. Find organizations and influencers in the Medicare ecosystem who can help us build credibility and reach. Co-marketing, speaking gigs, media opportunities - whatever gets us in front of the right people. • Own the website. Strategy, execution, optimization. Make it a place people actually want to visit. • Keep tabs on competitors. Not to copy them - to know what's out there and where the gaps are. • Make a lot of stuff. Emails, posts, case studies, webinars, eBooks, direct mail, pitch decks, whatever it takes. You'll work with a Lead Writer and Visual Designer, but you're the strategist and quarterback. You know what to make, when to make it, and how to test whether it worked. • Manage leads and customers through Hubspot.  That’s our homebase and CRM. • Track everything. Monitor performance, test relentlessly, report what's working and what isn't. We learn as much from failures as successes - maybe more. • Stay compliant. Medicare marketing has rules. Lots of them. You'll make sure we follow them while still being ourselves.

🎯 Requisitos

• 5+ years marketing experience, ideally in healthcare, ideally to a 60+ demographic • Medicare knowledge (products, regulations, ecosystem) is strongly preferred. Experience working with Carriers or FMOs is a huge plus. • Exceptional and refreshing writing and communication skills. We mean it. Send us your best work. • Proven social media track record, especially reaching older adults who don't want to be called "seniors." • Data-driven decision making. You can analyze performance, spot trends, and adjust strategy accordingly. • Creativity that solves problems. Not just "creative for creative's sake" - innovative solutions that resonate with real people. • Collaboration and humility. You speak up, challenge ideas respectfully, take feedback gracefully, and care more about the team winning than being right. • Scrappiness and business acumen. You're a Marketing MacGyver. You can mine the internet for insights, figure out what you don't know, and won't scale prematurely. • A roll-up-your-sleeves mentality. No micromanaging. No posturing. No bureaucracy. Just smart people doing good work.

🏖️ Benefícios

• Check out our benefits here!

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