Campaign Manager – Growth

🔥 8 horas atrás

🌐 México, Honduras, +3 outros países – Remoto

infoinfo

⏰ Tempo Integral

🟢 Júnior

🟡 Pleno

📈 Marketing de Performance

🚫👨‍🎓 Sem graduação necessária

👻 Score fantasma 25%

infoinfo

🗣️🇺🇸🇬🇧 Inglês obrigatório

🗣️🇪🇸 Espanhol obrigatório

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Job Duck

201 - 500 funcionários

💼 Consultoria

📣 Marketing

⚖️ Jurídico

Consulting • Marketing • Legal

A Job Duck é uma empresa especializada em conectar profissionais a oportunidades de trabalho remoto em empresas sediadas nos Estados Unidos. A empresa oferece uma variedade de posições, incluindo assistentes jurídicos, assistentes de marketing, assistentes executivos e gestores de casos. A Job Duck prioriza ajudar as pessoas a construir uma carreira em home office, garantindo um bom equilíbrio entre vida pessoal e profissional, além de oferecer suporte e recursos para desenvolvimento de carreira. O foco está em posições remotas, em tempo integral (full time), bem remuneradas e que oferecem um amplo leque de oportunidades profissionais.

Descrição

• Oversee campaign landing pages and conversion paths, including messaging, structure, testing, optimization, and user experience • Develop comprehensive campaign briefs for execution teams • Define campaign channel strategies aligned with campaign objectives • Track and evaluate event-generated and marketing-generated leads against investment • Own marketing strategy for events and tradeshows, including planning, promotion, lead generation, and follow-up • Develop and test lead generation opportunities, referral programs, partnerships, and growth initiatives • Conduct post-campaign analysis and document results, learnings, recommendations, and successful strategies • Use performance data and testing results to guide investment and resource allocation • Identify and optimize underperforming campaigns, channels, audiences, offers, and funnel stages • Monitor campaign performance and evaluate results against objectives • Oversee paid media strategy and coordinate audience targeting, creative assets, budgets, messaging, and performance expectations • Develop campaign email strategies and coordinate promotional and follow-up communications • Establish lead generation, MGL, conversion, cost, and performance targets before launch • Direct marketing specialists across paid media, email, social media, creative, video, website, and other channels • Translate company growth goals into campaign strategies with audiences, messaging, offers, channels, budgets, timelines, and targets • Maintain the master campaign calendar and prioritize campaign timing • Lead growth campaigns across company brands • Improve lead quality, lead volume, conversion rates, acquisition costs, and marketing contribution • Provide regular reporting on spend, leads, conversions, MGLs, and insights • Develop and oversee A/B testing across advertisements, landing pages, emails, offers, messaging, and campaign assets • Review lead quality and marketing-generated lead performance • Maintain campaign tracking systems, UTM structures, attribution models, and reporting processes • Monitor campaign budgets and spending • Direct campaign-specific creative, social media, website, and video requirements

🎯 Requisitos

• 2–3 years of experience in growth marketing, demand generation, performance marketing, campaign management, or a related field • Proven track record of developing and managing lead generation campaigns with measurable results • Strong understanding of marketing funnels, customer acquisition, conversion optimization, attribution models, and lead generation strategies • Experience managing multi-channel campaigns across paid media, email marketing, social media, landing pages, websites, and content marketing • Ability to develop marketing strategies aligned with business objectives and performance targets • Experience managing campaign budgets and evaluating performance against spend • Strong analytical skills with the ability to identify underperforming initiatives and implement optimization strategies while campaigns are active • Experience with campaign tracking, UTM management, attribution reporting, and performance measurement • Ability to lead testing, experimentation, and continuous improvement initiatives • Bachelor's degree in Marketing, Business, Business Administration, Digital Marketing, or a related field preferred, or equivalent professional experience • Required tools: Workday, SharePoint, Bloomgrowth, marketing automation platforms, email marketing platforms, analytics and reporting tools, paid advertising platforms, and CRM systems • English and Spanish languages • Availability for 8:30 AM–5:30 PM EST/EDT

🏖️ Benefícios

• Great Place to Work Certification since 2022 • Remote work opportunity • Recruiter guidance throughout the application process

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