Paid Search Manager

Vaga não está no LinkedIn

🕒 Setembro 21

🇲🇽 México – Remoto

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 12%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Magic, Inc

Magic, Inc

51 - 200 funcionários

🤝 B2B

⚡ Produtividade

B2B • Productivity

assistentes executivos + AI

Descrição

• Own the strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts • Manage and fine-tune automated tROAS and Maximize Conversion Value bidding strategies • Allocate spend between high-intent search, Performance Max, and Demand Gen channels • Structure and refine branded and non-branded search campaigns • Optimize Performance Max campaigns using asset groups, audience signals, negative keyword lists, and placement exclusions • Scale Demand Generation campaigns across YouTube, Discover, and Gmail • Design and execute A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets • Collaborate with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and attribution accuracy • Work with Creative, Copywriting, and Landing Page teams to supply high-performing campaign assets • Deliver weekly and monthly performance reports covering spend, revenue, ROAS, CPA, conversion value, and actionable insights to senior leadership • Manage combined monthly Google Ads and Microsoft Ads budgets of $225K–$250K+

🎯 Requisitos

• 4–6+ years of dedicated, hands-on experience managing large-scale Paid Search (Google Ads and Bing Ads) accounts • Proven track record managing paid search budgets of $150K+ per month ($1.5M+ annually) with strict performance goals • Deep expertise with target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics • Extensive experience with non-branded search, Performance Max (PMax), and Demand Gen or Discovery campaigns • Expert capability in Google Analytics 4 (GA4), Excel/Google Sheets, pivot tables, data manipulation, and attribution modeling • Strong understanding of Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced conversions • Ability to collaborate on visual and video creative specifications for Demand Gen and asset-led formats • Google Ads and Microsoft Advertising certifications • Experience with third-party SEM management tools such as SA360, Marin, Kenshoo/Skai, or bid management scripts • Background in B2B, E-commerce, or Lead Gen • Available to work full-time during Eastern Time (ET) business hours and collaborate with a US-based team • Ability to thrive in a remote work environment and independently manage time and priorities

🏖️ Benefícios

• Permanent work-from-home forever • Zero commuting and zero traffic • Flexible ability to take breaks and recharge to support mental health • Monthly Town Hall meetings with company milestones and updates

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