Director, Demand Generation

🕒 Julho 3

🌐 Estados Unidos, Canadá, +3 outros países – Remoto

🇺🇸 Estados Unidos – Remoto (EUA) 🇨🇦 Canadá – Remoto 🇮🇳 Índia – Remoto 🇱🇺 Luxemburgo – Remoto 🇬🇧 Reino Unido – Remoto (RU)

🏄 California – Remoto

🏄 California – Remote

💵 $165.000 - $200.000 / ano

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Performance

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Juniper Square

SiteLinkedInTodas as Vagas

201 - 500 funcionários

💸 Finanças

🏠 Imobiliário

☁️ SaaS

💰 $75.000.000 Series C em 2019-11

Finance • Real Estate • SaaS

A Juniper Square é uma empresa que oferece uma plataforma abrangente e soluções personalizadas para parcerias de investimento privado. Fundada em 2014, a empresa se concentra em possibilitar uma conexão e comunicação contínua entre General Partners (GPs) e Limited Partners (LPs) ao longo de todo o ciclo de vida do investimento. A tecnologia da Juniper Square é feita sob medida para apoiar empresas de imóveis comerciais, private equity e capital de risco de todos os tamanhos. A plataforma oferece serviços como administração de fundos, captação de recursos, gestão de investidores, compliance e relatórios para investidores, todos destinados a aprimorar a transparência, a governança de dados e a experiência geral do investidor.

Descrição

• Build the demand generation engine. Stand up the demand gen programs, plays, data, and tooling that connect to and fuel the rest of the unified pipeline team — events and field marketing, SDRs, and sales associates — so that target accounts keep progressing through every stage of their journey. • Make demand generation AI-native. Lead a demand motion built as a closed loop: agents research every target account, watch for trigger events like fund closes, executive moves, and competitor signals, and personalize outreach the moment a buying window opens. Channel-native creative is composed from canonical positioning, voice, and proof points rather than re-derived from scratch for each campaign, and spend reallocates on measured response so what works sharpens the next cycle. • Break the demand generation playbook. The firms we're after are a small, sophisticated audience that tunes out generic marketing. You’ll need to go beyond the tried-and-true channels every demand gen playbook reaches for and invent unconventional programs, formats, and moments that earn attention and trust with this audience. • Build and develop a high-performing, AI-fluent team. Hire, lead, and grow a team of campaign and channel marketers who work AI-first by default. Set clear ownership, coach for impact, and raise the bar on the quality and velocity of the work. • Operationalize account targeting and tiering. Partner with sales to sharpen the ideal customer profile, select and prioritize target accounts, and align on shared goals and account priorities. • Orchestrate across the motion. Build a tight operating rhythm with the outbound and field teams you sit alongside, so that targeting, account status, and next steps stay shared and the full motion moves accounts forward together. • Own the number. Be accountable for the pipeline your programs create, and define and report on the metrics that matter — account progression, pipeline created, and win rate. • Own the budget. Allocate ABM and channel spend, including agency investment, to the highest-return programs.

🎯 Requisitos

• 6+ years of B2B marketing experience, including leading account-based or demand generation teams and managing people. • Proven success running account-based marketing, including owning account targeting and tiering, building tiered program models, and driving measurable pipeline from named accounts. • Experience working in an AI-forward environment and a demonstrated track record of applying AI to do the work better and faster. • Deep multi-channel expertise across paid, digital, social, direct mail, web, content, and lifecycle, with a strong grasp of how channels work together to move an account forward. • Experience leading agency or vendor relationships as an extension of an in-house team. • A strong partnership orientation with sales, and fluency in how SDRs, AEs, and sales teams operate against named accounts. • Sharp analytical and measurement skills. You define success in terms of pipeline and revenue, not activity, and you manage budget to return. • Fluency with a modern, AI-native GTM stack, including data enrichment and orchestration (e.g., Clay), signal and intent platforms (e.g., Common Room, 6sense), marketing automation, and CRM. • A builder's mindset, meaning you are energized by standing things up, creating structure, and operating with ambiguity. • Experience in fintech or other complex enterprise SaaS is preferred. Familiarity with private markets (private equity, venture capital, commercial real estate, etc.) is a plus.

🏖️ Benefícios

• Health, dental, and vision care for you and your family • Life insurance • Mental wellness coverage • Fertility and growing family support • Flex Time Off in addition to company-paid holidays • Paid family leave, medical leave, and bereavement leave policies • Retirement saving plans • Allowance to customize your work and technology setup at home • Annual professional development stipend