Manager, Demand Generation

Vaga não está no LinkedIn

🕒 Setembro 29

🇨🇦 Canadá – Remoto

💵 $109.000 - $132.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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Kamoto Copper Company S.A.

SiteLinkedInTodas as Vagas

5001 - 10000 funcionários

A Kamoto Copper Company (KCC) é uma empresa de mineração respeitada mundialmente, que produz cobre e cobalto de maneira responsável, recursos essenciais para melhorar e modernizar o nosso estilo de vida. A KCC é a maior produtora de cobre na África e a principal produtora de cobalto no mundo. Está localizada em Kolwezi, na província de Lualaba, na República Democrática do Congo. O portfólio de ativos da KCC inclui duas operações a céu aberto (KOV & Mashamba East), uma mina subterrânea (KTO), um concentrador Kamoto e uma refinaria Luilu com capacidade para 300.000 t de placas de cobre por ano e 40.000 de hidróxido de cobalto. A KCC é um empregador que oferece oportunidades iguais e promove ativamente a diversidade em seu local de trabalho.

Descrição

• Execute and optimize Copper’s paid acquisition programs, including campaign structure, bidding, targeting, audiences, budgets, pacing and performance optimization • Own performance across Google Ads and LinkedIn and test additional acquisition channels • Evaluate performance using ICP fit, lead quality, demos, trials, pipeline, conversion, attribution and revenue contribution • Monitor and diagnose changes in volume, quality, conversion, spend and channel performance • Build an experimentation roadmap across channels, audiences, targeting, offers, creative, messaging and landing pages • Research and test new acquisition channels and tactics • Manage budget pacing and channel allocation • Develop channel forecasts and recommend investment shifts • Strengthen measurement and attribution using GA4/GTM, conversion tracking, offline conversions, UTMs, CRM feedback loops and attribution • Connect marketing activity to lead quality, ICP alignment, pipeline progression and conversion • Partner with Creative and Content on messaging, offers, formats and creative • Optimize landing pages, offers and conversion paths • Partner on pre-purchase funnel optimization, lead scoring, routing and nurture • Measure spend, CAC, conversion, pipeline contribution, revenue and ROI • Provide regular actionable performance updates • Coordinate agencies and specialized partners, including Webflow, Creative and SEO/AEO resources • Stay current on paid platforms, B2B acquisition, measurement and emerging technologies

🎯 Requisitos

• 5+ years of experience in B2B SaaS performance marketing, demand generation or paid acquisition • Demonstrated success generating meaningful lead and pipeline volume at scale • Deep hands-on experience with Google Ads and LinkedIn, including campaign structure, bidding, targeting, audience development, budget management and optimization • Experience across additional acquisition channels such as Meta, Reddit, Quora, programmatic, sponsorships, paid partnerships, listicles or other emerging channels • Strong experimentation mindset and ability to research unfamiliar channels, develop testing strategies, evaluate results and determine whether and how to scale • Strong understanding of B2B SaaS acquisition and conversion funnels, ICP fit, demos, trials, pipeline, revenue and customer acquisition economics • Strong analytical instincts and ability to identify performance changes, diagnose causes and recommend actions • Experience designing and evaluating experiments across audiences, offers, creative, messaging, channels and landing pages • Strong understanding of measurement and attribution, including GA4, Google Tag Manager, conversion tracking, offline conversions, UTMs, CRM feedback loops and ROI analysis • Experience managing significant paid acquisition budgets, including pacing, forecasting and channel allocation • Strong understanding of CPL, CAC, CVR, pipeline contribution, revenue attribution and ROI • Experience working cross-functionally with Sales, Creative/Content, RevOps, Data, Product and Operations teams • Ability to turn performance data into clear recommendations and communicate investment priorities • Strong attention to detail and ability to see broader funnel and business impact • Ability to operate effectively in ambiguity and adapt quickly • Self-starter mentality

🏖️ Benefícios

• Competitive salary • Comprehensive benefits and time-off/leave policies • Unlimited vacation • Flexible fully remote work hours • Generous stock options • Maternity/paternity top-up • Monthly internet and cell phone allowance • Learning & Development program