Paid Search Strategist, DTC eCommerce

🕒 Setembro 28

🇨🇦 Canadá – Remoto

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 25%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Sweat Pants Agency

11 - 50 funcionários

📣 Marketing

🤝 B2B

🛍️ Comércio Eletrônico

Marketing • B2B • eCommerce

A Sweat Pants Agency é uma agência de marketing digital focada em crescimento, conhecida por ser a força motriz por trás de várias empresas de rápido crescimento. Eles se especializam em entregar resultados de marketing rápidos e eficazes para uma ampla gama de negócios, desde startups até empresas da Fortune 500. A Sweat Pants Agency oferece um conjunto abrangente de serviços de marketing, incluindo publicidade no Meta, Google, LinkedIn e TikTok, além de marketing por e-mail e SMS. Eles enfatizam a transparência, a parceria com os clientes e a adaptabilidade às vozes das marcas dos clientes, proporcionando estratégias de marketing personalizadas que levam a um crescimento significativo da empresa.

Descrição

• Own a set of DTC and eCommerce Google accounts as strategist, buyer, and direct client point of contact • Manage monthly budgets ranging from $5,000 to well into six figures • Present results, plans, and reasoning directly to clients • Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking • Create Loom audits explaining findings to clients • Separate brand and non-brand performance and reporting • Analyze PMax brand and non-brand volume and set appropriate targets • Audit Google automation, auto-applied recommendations, assets, and sitelinks • Manage Merchant Center feed hygiene, product titles, disapprovals, promotions, and Shopping/PMax delivery • Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports • Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, or tracking • Build landing pages, scripts, reporting, and other tools needed to remove account constraints • Own attribution analysis using NC-CPA, NC-ROAS, and geo holdouts

🎯 Requisitos

• Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts • Demonstrated results involving CPA, ROAS, revenue, and specific changes made • Experience with Shopping and PMax, not only Search • Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM • AI-native; already using Claude or an equivalent tool as a working tool • Ability to build and ship a landing page using Claude or an equivalent tool • Native or near-native English communication skills • Ability to explain ideas clearly, sell recommendations, challenge client decisions, and raise problems early • Skeptical, analytical approach to performance numbers • Availability for client calls during US Eastern business hours • Bonus: experience building or operating a Shopify store or running Meta at spend

🏖️ Benefícios

• Real influence over how Google is run across the agency • Work on real brands with real budgets • Aggressive testing and rapid learning • Trust and autonomy from day one • Fast feedback • Opportunity to grow into senior strategy and take on more responsibility • Strong team retention

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