Senior Google Ads Buyer, DTC eCommerce

🕒 Setembro 28

🇨🇦 Canadá – Remoto

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 25%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Sweat Pants Agency

11 - 50 funcionários

📣 Marketing

🤝 B2B

🛍️ Comércio Eletrônico

Marketing • B2B • eCommerce

A Sweat Pants Agency é uma agência de marketing digital focada em crescimento, conhecida por ser a força motriz por trás de várias empresas de rápido crescimento. Eles se especializam em entregar resultados de marketing rápidos e eficazes para uma ampla gama de negócios, desde startups até empresas da Fortune 500. A Sweat Pants Agency oferece um conjunto abrangente de serviços de marketing, incluindo publicidade no Meta, Google, LinkedIn e TikTok, além de marketing por e-mail e SMS. Eles enfatizam a transparência, a parceria com os clientes e a adaptabilidade às vozes das marcas dos clientes, proporcionando estratégias de marketing personalizadas que levam a um crescimento significativo da empresa.

Descrição

• Own a set of DTC accounts as strategist, buyer, and direct client contact • Manage monthly budgets ranging from $5k to well into six figures • Present results, plans, and reasoning directly to clients • Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking • Create Loom walkthroughs of account audits • Separate brand and non-brand performance and reporting • Analyze and set targets for PMax based on branded versus incremental volume • Audit Google’s auto-applied recommendations, assets, and sitelinks • Manage Merchant Center feed hygiene, product titles, disapprovals, promotions, and Shopping/PMax delivery • Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports • Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking • Build landing pages, scripts, and reporting to remove account constraints • Work with clients during US Eastern business hours as their direct point of contact

🎯 Requisitos

• Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts • Demonstrable results involving CPA, ROAS, and revenue, including what was changed to achieve them • Specific experience with Shopping and PMax, not only Search • Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM • AI-native working style; already using Claude or an equivalent as a working tool • Ability to build and ship landing pages using Claude or an equivalent • Native or near-native English communication skills • Ability to explain ideas clearly, sell recommendations, push back on ineffective strategies, and raise problems early • Ability to work during US Eastern business hours for client calls • Bonus: experience building or operating a Shopify store or running Meta at spend

🏖️ Benefícios

• Real influence over how Google is run across the agency • Work on real brands with real budgets • Aggressive testing and rapid learning • Trust from day one • A lot of autonomy • Fast feedback • Opportunity to grow into senior strategy • Increased responsibility and growth based on performance • Strong team retention

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