Marketing Analytics, Attribution Manager

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Keeper Security, Inc.

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2011

🔒 Cibersegurança

☁️ SaaS

🏢 Corporativo

💰 Private Equity Round - Keeper Security em 2023-05

Cybersecurity • SaaS • Enterprise

A Keeper Security, Inc. é uma empresa de cibersegurança que oferece soluções de gerenciamento de acesso privilegiado (PAM) e gerenciamento de senhas, com foco em nuvem e zero confianças. Sua plataforma KeeperPAM, gerente de segredos, gerente de privilégios de endpoint e produtos relacionados garantem credenciais, sessões e acesso remoto para empresas, MSPs e organizações do setor público usando criptografia de ponta a ponta e uma arquitetura de conhecimento zero. A Keeper opera principalmente como um provedor SaaS, enfatiza o cumprimento rigoroso de normas (FedRAMP, ISO, SOC 2, FIPS, PCI DSS, HIPAA) e é focada na prevenção de violação de dados e no gerenciamento de acesso privilegiado em ambientes de larga escala.

Descrição

• Optimize and maintain standardized marketing dashboards, reports and KPIs to track campaign and channel performance • Run marketing funnel analysis with lifecycle specialist to identify bottlenecks and optimization opportunities • Own and evolve Keeper’s marketing attribution framework (first-touch, multi-touch, pipeline attribution models, etc.) to accurately measure marketing’s contribution to revenue • Standardize campaign tracking processes across HubSpot and Salesforce, including UTM governance, taxonomy, naming conventions and documentation • Work with Marketing Operations team to ensure accurate data flow from campaign execution through CRM and reporting systems • Deliver executive-level reporting that translates complex data into actionable insights • Conduct cohort analysis, channel performance reviews and ROI reporting to inform budget allocation decisions • Own marketing data integrity by implementing data validation processes, audits and ongoing governance best practices • Support forecasting and pipeline modeling efforts with data-driven insights • Continuously evaluate reporting tools, BI integrations and analytics capabilities to improve scalability and automation • Provide mentorship and thought leadership across the Marketing Operations team, elevating reporting frameworks, attribution strategy and data-driven decision making capabilities across the organization

🎯 Requisitos

• 5+ years of experience in Marketing Analytics, Marketing Operations Analytics or Revenue Marketing Analytics within B2B SaaS • Strong expertise in HubSpot reporting and Salesforce reporting (advanced user required) • Experience designing and managing attribution models and campaign tracking frameworks • Advanced proficiency in data visualization and reporting tools; Google Analytics 4 (GA4) experience required • Strong understanding of lead lifecycle management, funnel metrics and revenue reporting • Experience analyzing MQL conversion performance and pipeline impact • Exceptional analytical skills with the ability to synthesize large datasets into clear, strategic insights • Deep attention to detail and commitment to data accuracy and governance • Must be a highly motivated self-starter who takes initiative, operates with a strong sense of ownership, and proactively drives projects forward • Experience working cross-functionally with Marketing, RevOps and Sales • Bachelor’s degree in Marketing, Business, Analytics or a related field

🏖️ Benefícios

• Medical, Dental & Vision (inclusive of domestic partnerships) • Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life • Voluntary Short/Long Term Disability Insurance • 401K (Roth/Traditional) • A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc) • Above market annual bonuses