Director, Customer Marketing

🕒 Setembro 8

🌐 Estados Unidos, Canadá – Remoto

🇺🇸 Estados Unidos – Remoto (EUA) 🇨🇦 Canadá – Remoto

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

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Keyfactor

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2014

🚘 Automotivo

🏥 Saúde

🔐 Segurança

Automotive • Healthcare • Security

A Keyfactor é uma líder na oferta de Infraestrutura de Chave Pública (PKI) e serviços criptográficos, com forte foco em segurança centrada na identidade. A empresa oferece uma gama de produtos e serviços projetados para gerenciar certificados digitais e chaves criptográficas para empresas e dispositivos de IoT, aumentando a segurança e a confiança em um mundo cada vez mais conectado. Suas ofertas incluem PKI como serviço, automação do ciclo de vida de certificados, assinatura de código rápida e segura e gerenciamento de identidade IoT. As soluções da Keyfactor também abordam desafios específicos da indústria nos setores automotivo, médico, de telecomunicações e de IoT industrial. Ao enfatizar práticas modernas de PKI, a Keyfactor ajuda organizações a automatizar e escalar sua infraestrutura de segurança enquanto se preparam para ameaças emergentes, incluindo a criptografia pós-quântica.

Descrição

• Define and lead Keyfactor's customer marketing strategy across adoption, retention, expansion, and advocacy, building a connected program calendar. • Drive awareness and adoption across the installed base in partnership with Customer Success and Product Marketing. • Build renewal and expansion programs with Revenue Marketing, Sales, and Customer Success, including cross-sell campaigns based on product whitespace and adoption signals. • Own the customer advocacy and referral engine, including references, case studies, customer speakers, reviews, and referral programs. • Lead and develop the community manager and connect community engagement to retention and expansion outcomes. • Own the customer advisory board and executive engagement programs, including recruiting, agendas, and follow-through. • Set the customer experience strategy for Keyfactor Connect and Keyfactor Tech Days with Field Marketing, Events, and Brand. • Channel customer insight to Product and contribute structured input to roadmap and go-to-market discussions. • Establish measurement for adoption, retention, expansion, advocacy, and community engagement. • Lead, develop, and grow the customer marketing and community team.

🎯 Requisitos

• 8+ years in B2B enterprise marketing, with significant leadership of customer marketing, lifecycle, advocacy, or community programs. • Proven success building retention and expansion programs in a sales-led enterprise motion, with clear measurement of revenue impact. • Experience standing up or running customer advisory boards, executive engagement programs, or flagship customer events. • Track record building advocacy, reference, and referral programs that supply sales, marketing, and analyst relations. • Strong command of CRM and marketing automation data, with the ability to segment an installed base, run campaigns against it, and measure what happened. • Experience leading and developing marketing teams, and partnering closely with Customer Success, Sales, Product, and Marketing. • Strong written, verbal, and presentation skills, with the ability to communicate effectively across customer, field, and executive audiences. • Experience in cybersecurity or enterprise infrastructure software is a significant advantage. • Applicants must be legally authorized to work in the United States or Canada.

🏖️ Benefícios

• Second Fridays (a company-wide day off on the second Friday of every month minus November and December due to the Holiday schedule). Please note that this benefit is subject to change. • Comprehensive benefit coverage globally. • Paid Parental Leave is available to new parents. Structure varies based on regional/government requirements. In regions where government-paid leave doesn’t exist, like in the U.S., the company offers generous paid parental leave, along with comprehensive adoption and fertility support. • Competitive time off globally. • Dedicated employee-focused ambassadors via Key Contributors & Culture Committees. • DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology. • The Keyfactor Alliance Program to support DEIB efforts. • Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays. • Global Volunteer Day, company non-profit matching, and 3 volunteer days off. • Monthly Talent development and Cross Functional meetings to support professional development. • Regular All Hands meetings – followed by group gatherings.