Director, Product Marketing

🕒 Outubro 1

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🔴 Especialista

🎁 Marketing de Produto

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Keyfactor

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2014

🚘 Automotivo

🏥 Saúde

🔐 Segurança

Automotive • Healthcare • Security

A Keyfactor é uma líder na oferta de Infraestrutura de Chave Pública (PKI) e serviços criptográficos, com forte foco em segurança centrada na identidade. A empresa oferece uma gama de produtos e serviços projetados para gerenciar certificados digitais e chaves criptográficas para empresas e dispositivos de IoT, aumentando a segurança e a confiança em um mundo cada vez mais conectado. Suas ofertas incluem PKI como serviço, automação do ciclo de vida de certificados, assinatura de código rápida e segura e gerenciamento de identidade IoT. As soluções da Keyfactor também abordam desafios específicos da indústria nos setores automotivo, médico, de telecomunicações e de IoT industrial. Ao enfatizar práticas modernas de PKI, a Keyfactor ajuda organizações a automatizar e escalar sua infraestrutura de segurança enquanto se preparam para ameaças emergentes, incluindo a criptografia pós-quântica.

Descrição

• Shape the strategy for Keyfactor’s core solutions, defining priority buyers, use cases, market requirements, growth opportunities, and measures of success. • Partner with Product leadership throughout the product development lifecycle, using customer research, market evidence, and commercial insight to influence roadmap priorities and investment decisions. • Maintain deep fluency in the competitive landscape, market shifts, and relevant technology and regulatory trends, and translate them into positioning, messaging, and go-to-market decisions. • Develop differentiated positioning and messaging that makes complex technical capabilities relevant to enterprise buyers and connects individual products to the Keyfactor Trust Control Plane. • Lead go-to-market strategy for new products, capabilities, and offers, including validation, pricing and packaging input, launch planning, field readiness, adoption, and post-launch optimization. • Drive field readiness, equipping Sales and partners to lead outcome-based conversations, differentiate Keyfactor, and navigate complex enterprise buying processes. • Monitor pipeline, adoption, win rates, launch performance, and competitive outcomes, using the results to identify barriers, recommend action, and improve performance. • Build and develop a high-performing product marketing team with strong customer orientation, market fluency, product partnership, commercial judgment, and accountability. • Report to the Vice President of Product & Customer Marketing. • Serve as a strategic counterpart to Product and GTM leadership.

🎯 Requisitos

• 8+ years of experience in B2B enterprise product marketing, including leadership responsibility for complex, highly technical, or multi-product solutions. • Demonstrated ability to influence product strategy and roadmap decisions through customer insight, market evidence, competitive intelligence, and commercial judgment. • Proven success translating technical capabilities into differentiated positioning and leading go-to-market strategy from market validation through launch, adoption, and optimization. • Strong business acumen and experience in sales-led enterprise environments, using pipeline, adoption, win-loss, and market data to assess performance and identify growth opportunities. • Track record of building and developing high-performing product marketing teams and increasing the strategic impact of the function. • Strong cross-functional leadership skills, with the ability to align Product, Sales, Marketing, and Customer Success and drive decisions without direct authority. • Exceptional research, writing, communication, and presentation skills. • Experience in cybersecurity, identity, cryptography, cloud infrastructure, or another technical enterprise software category is a significant advantage. • Applicants must be legally authorized to work in the United States.

🏖️ Benefícios

• Second Fridays (a company-wide day off on the second Friday of every month minus November and December due to the Holiday schedule). Please note that this benefit is subject to change. • Comprehensive benefit coverage globally. • Paid Parental Leave is available to new parents. Structure varies based on regional/government requirements. In regions where government-paid leave doesn’t exist, like in the U.S., the company offers generous paid parental leave, along with comprehensive adoption and fertility support. • Competitive time off globally. • Dedicated employee-focused ambassadors via Key Contributors & Culture Committees. • DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology. • The Keyfactor Alliance Program to support DEIB efforts. • Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays. • Global Volunteer Day, company non-profit matching, and 3 volunteer days off. • Monthly Talent development and Cross Functional meetings to support professional development. • Regular All Hands meetings – followed by group gatherings. • Opportunities to grow personally and professionally. • Entrepreneurial environment balancing autonomy and structure.