Product Marketing Manager

🕒 Outubro 9

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎁 Marketing de Produto

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Keyfactor

201 - 500 funcionários

Fundada em 2014

🚘 Automotivo

🏥 Saúde

🔐 Segurança

Automotive • Healthcare • Security

A Keyfactor é uma líder na oferta de Infraestrutura de Chave Pública (PKI) e serviços criptográficos, com forte foco em segurança centrada na identidade. A empresa oferece uma gama de produtos e serviços projetados para gerenciar certificados digitais e chaves criptográficas para empresas e dispositivos de IoT, aumentando a segurança e a confiança em um mundo cada vez mais conectado. Suas ofertas incluem PKI como serviço, automação do ciclo de vida de certificados, assinatura de código rápida e segura e gerenciamento de identidade IoT. As soluções da Keyfactor também abordam desafios específicos da indústria nos setores automotivo, médico, de telecomunicações e de IoT industrial. Ao enfatizar práticas modernas de PKI, a Keyfactor ajuda organizações a automatizar e escalar sua infraestrutura de segurança enquanto se preparam para ameaças emergentes, incluindo a criptografia pós-quântica.

Descrição

• Develop and execute product marketing plans for assigned solutions, defining priority buyers, use cases, market requirements, growth opportunities, and success measures • Research customers, buyers, competitors, and market trends through customer conversations, win-loss analysis, and partnership with Sales and Customer Success • Partner with Product throughout the product development lifecycle to inform product decisions, validation, launch readiness, and adoption • Develop differentiated positioning and messaging that translates technical capabilities into business value and connects solutions to the Keyfactor Trust Control Plane • Plan and execute go-to-market launches for products, capabilities, and offers, coordinating deliverables, stakeholders, field readiness, and post-launch follow-through • Create sales tools and deliver enablement for Sales and Partners • Partner with Revenue Marketing and Customer Marketing on acquisition, cross-sell, adoption, and expansion programs • Track launch performance, pipeline, adoption, content utilization, and competitive outcomes, recommending improvements • Lead and develop a team of product marketers • Serve as a strategic counterpart to Product and go-to-market leadership • Report to the Vice President of Product & Customer Marketing

🎯 Requisitos

• 3+ years of experience in B2B product marketing, preferably for enterprise, technical, or multi-product solutions • Experience conducting customer, buyer, market, and competitive research and translating findings into actionable recommendations • Strong writing and storytelling skills, with the ability to explain complex technical concepts clearly to technical practitioners and business decisionmakers • Hands-on experience with positioning and messaging, product launches, sales enablement, content development, and cross-functional project leadership • Strong project management skills, including managing multiple priorities and coordinating cross-functional contributors • Analytical and commercially minded, with the ability to use performance data, customer feedback, and market evidence to evaluate results and improve execution • Ability to build strong relationships across Product, Sales, Marketing, and Customer Success • Experience in cybersecurity, identity, cryptography, cloud infrastructure, or another technical enterprise software category is an advantage • Applicants must be legally authorized to work in the United States

🏖️ Benefícios

• Second Fridays: a company-wide day off on the second Friday of every month, except November and December due to the holiday schedule; benefit subject to change • Comprehensive benefit coverage globally • Paid parental leave, with structure varying by regional/government requirements • Generous paid parental leave in the U.S. where government-paid leave does not exist • Comprehensive adoption and fertility support • Competitive time off globally • Dedicated employee-focused ambassadors via Key Contributors & Culture Committees • DIVERSE Commitment supporting a more inclusive and diverse future • Keyfactor Alliance Program supporting DEIB efforts • Wellbeing resources • Wellness allowance • Free mindfulness app membership • Wellness Wednesdays • Global Volunteer Day • Company non-profit matching • 3 volunteer days off • Monthly talent development and cross-functional meetings supporting professional development • Regular All Hands meetings followed by group gatherings

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