Product Marketing Lead

🕒 Outubro 8

🏄 California – Remoto

🏄 California – Remote

💵 $135.000 - $165.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎁 Marketing de Produto

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Shorthand

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2013

📣 Marketing

💼 Consultoria

✈️ Turismo

💰 Private Equity Round em 2021-04

Marketing • Consulting • Travel

Shorthand é uma plataforma de design de histórias que simplifica a criação de histórias visuais envolventes para publicação na web. Ela permite que usuários, incluindo marcas e empresas de mídia, criem conteúdos cativantes com um espaço de trabalho colaborativo que apresenta modelos e ferramentas poderosas de narrativa. O Shorthand garante alto engajamento por meio de sua plataforma, que suporta vários tipos de conteúdo, como revistas digitais, propostas e comunicações internas, oferecendo análises integradas e opções de personalização para atender diferentes necessidades de publicação.

Descrição

• Own Shorthand’s product story, including who it is for and how it is communicated • Shape positioning, segmentation, and core value propositions with company leaders • Develop understanding of buyers, users, market, and competitors and turn insights into company tools • Build messaging frameworks, use cases, and proof points supporting the sales-led motion • Work with customers to understand and communicate the value of Shorthand • Create sales narratives, objection handling, competitive positioning, decks, and one-pagers • Improve conversion of trial users into sales conversations • Lead product and feature launches end-to-end, including strategy, KPIs, narrative, and execution coordination • Bring customer, market, and competitive insight to pricing and packaging decisions • Maintain consistent voice and messaging across websites, product pages, sales materials, lifecycle emails, and in-product touchpoints • Partner with Product and Design on feature framing, naming, and customer introductions • Feed market insight and customer feedback into product strategy and roadmap discussions • Report to the VP of Growth & Marketing and partner with the CEO, Head of Sales, and Product team • Use Shorthand to demonstrate the product through launches and enablement

🎯 Requisitos

• A bachelor’s degree in marketing, business, journalism, communications, or a related field, or equivalent industry experience • At least 4 years in product marketing or a closely related role • Experience ideally in B2B SaaS or technology • Track record of independently driven positioning work • Experience supporting a sales-led motion with enterprise buyers • Experience creating sales enablement materials, including decks, one-pagers, and launch assets • Demonstrated success partnering with leadership and cross-functional teams, including Sales, Product, and Marketing • Outstanding writing and communication skills • Ability to write shippable copy for website headlines, product pages, launch emails, and sales decks • Ability to balance strategic thinking with hands-on execution • Passion for visual storytelling and communicating product value on the web • Links to at least two pieces of created work • Exceptional attention to detail • Collaborative approach • Proactive, resourceful self-starter • Ability to thrive in a fast-paced and demanding environment • High level of intellectual curiosity • Intrinsic motivation • Successful candidate must undergo a reference and criminal background check

🏖️ Benefícios

• Fully remote working • Flexible hours • Allowance for a co-working space • True autonomy and freedom to grow the role • Home office setup allowance • Laptop and peripherals • Employee Option Plan for all team members • Health and Wellness fund • Coaching and counseling services • Paid parental leave • 401(k) plan • 100% employer-paid healthcare premiums for US-based team members • Annual learning allowance for professional development