Growth Workflow Specialist, Performance & Paid

🕒 Julho 24

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Kraken Digital Asset Exchange

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2011

₿ Cripto

💸 Finanças

💳 Fintech

Crypto • Finance • Fintech

Kraken Digital Asset Exchange é uma plataforma de criptomoedas que facilita a compra e venda de mais de 200 criptomoedas, incluindo Bitcoin, Ethereum e muitas outras. Fundada em 2011, a Kraken oferece um conjunto abrangente de recursos para traders iniciantes e avançados, como interfaces avançadas de trading e negociação com margem. A plataforma enfatiza segurança líder do setor, alta liquidez e suporte ao cliente 24/7, tornando-se uma escolha confiável para usuários no mundo todo. A Kraken atende tanto investidores individuais quanto clientes institucionais, oferecendo serviços como negociação de balcão (OTC) e custódia. A empresa é comprometida com a transparência por meio de sua prova de reservas e de valores orientados pela missão. A Kraken opera globalmente, atendendo clientes em mais de 190 países, com volume de negociação trimestral superior a US$ 207 bilhões. No entanto, os usuários devem estar cientes do alto risco dos investimentos em criptomoedas e da falta de regulamentação em algumas jurisdições.

Descrição

• Define and spec automation workflows for paid growth, from creative fatigue detection to budget reallocation to geo level channel mix optimization to audience signal processing • Work directly with the build team to translate your workflow specs into working agent automations • QA agent outputs, review what the system produces, identify where it falls short, and define the corrections that improve it • Refine creative and copy variants generated by the AI creative layer, applying domain judgment to what will perform before the data confirms it • Define knowledge base inputs for the paid growth agents, what rules, guardrails, and campaign logic should be codified and kept current • Monitor workflow performance and continuously improve, this system compounds with your input, it does not run itself • Extend your systems thinking to other growth levers, CRO, incentives, referrals, and lifecycle, as the engine expands across growth functions

🎯 Requisitos

• 4+ years in performance or paid growth, you have run campaigns at scale across major paid channels and understand the mechanics deeply • Systems thinking, you can map a growth workflow as a series of triggers, decisions, actions, and measurements. You think in logic, not just tactics • Comfort with data, you can read a performance dashboard, interpret signal from noise, and define what an agent should optimize for • Prompt engineering curiosity, you don't need to be an engineer, but you are willing to learn how to communicate with AI systems precisely and improve their outputs • Strong written communication, the workflow specs you write become the blueprints engineers build from. Clarity matters. • High agency, you define the work, you don't wait for it to be defined for you. • Nice to haves • Experience with marketing automation, CRM, or lifecycle messaging systems • Exposure to A/B testing and experimentation frameworks • Background in fintech, consumer financial products, or regulated industries • Any hands-on experience with workflow automation or no-code orchestration tools

🏖️ Benefícios

• Building the Future of Open Finance • Flexible working hours • Professional development opportunities • Dynamic team culture • International working environment