Account Based Marketing Program Lead

🕒 Agosto 4

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LangChain

SiteLinkedInTodas as Vagas

11 - 50 funcionários

🤖 Inteligência Artificial

🤝 B2B

☁️ SaaS

💰 $25.000.000 Series A em 2024-02

Artificial Intelligence • B2B • SaaS

LangChain é um framework componível projetado para auxiliar desenvolvedores em todo o ciclo de vida de aplicações com Large Language Models (LLMs). Sua suíte de produtos, incluindo LangGraph e LangSmith, oferece ferramentas para criar, implantar e gerenciar aplicações capazes de raciocinar e operar em escala. Com foco em eficiência operacional e desempenho aprimorado, a LangChain atende a uma ampla variedade de setores por meio de soluções inovadoras.

Descrição

• Own the account-based marketing strategy for the Strategic segment and generate and accelerate pipeline for the Strategic sales team • Partner with sales teams to define an Ideal Customer Profile and select target accounts and contacts • Build and execute 1:1 and 1:few omnichannel campaigns across email, custom landing pages, paid social, ads, and events • Use account- and contact-level insights to guide campaign decisions • Collaborate daily with sales representatives and SDRs to synchronize outreach and share account insights • Tailor messaging and assets to buying committees' specific business pain points • Plan, coordinate, and execute in-person and virtual events, including high-touch roundtables and hospitality events • Measure pipeline growth, target reach, and ROI using marketing tools and CRMs • Influence priorities across field marketing, demand generation, and product marketing based on Strategic segment needs • Partner with partner marketing and channel partners on co-marketing initiatives

🎯 Requisitos

• 6–8 years of experience in an account-based marketing role in a high-growth environment • Proven experience owning, executing, and measuring 1:1 and 1:few ABM motions across paid media, email, content syndication, direct mail, and events • Experience generating pipeline directly for a sales organization • Track record of influencing cross-functional teams • Deep understanding of B2B buying cycles and mapping marketing motions to pipeline stages • Ability to use pipeline and campaign performance data for decision-making • Experience with ABM platforms such as 6sense or Demandbase and multi-touch attribution tooling • Experience marketing to enterprise or Strategic-tier accounts in a technical, developer-oriented category

🏖️ Benefícios

• Medical, dental, and vision coverage • Flexible vacation • 401(k) plan • Life insurance • Meaningful equity • Variable compensation for relevant roles • Meals on in-office days in the US • Benefits and perks • Competitive compensation