Manager, Paid Media

🕒 Julho 20

🇮🇳 Índia – Remoto

⏰ Tempo Integral

🟠 Sênior

🔴 Especialista

📈 Marketing de Performance

👻 Score fantasma 10%

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Learneo

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

📚 Educação

⚡ Produtividade

🤝 B2B

Education • Productivity • B2B

O Learneo é uma plataforma pioneira que se concentra na construção de um conjunto de empresas orientadas por criadores, destinadas a aprimorar a produtividade e o aprendizado para todos. Ao fomentar um ambiente de equipes empreendedoras descentralizadas, promove a inovação, colaboração e a entrega eficiente de recursos educacionais. Comprometido com o crescimento contínuo, o Learneo oferece uma ampla gama de ferramentas e serviços educacionais, capacitando indivíduos a aprenderem e alcançarem seu pleno potencial em um mercado de aprendizado online dinâmico e em evolução.

Descrição

• Lead the Paid Media budget plan and allocation strategy across products, geos, languages, and channels, optimizing for Return on Investment and Lifetime Value • Own end-to-end campaign strategy and execution across multiple platforms: Google Search, DV360, PMax, Meta, UAC, and ASA, among others. From strategy and setup to bid management and creative testing programs. • Own audience strategy across the funnel, including segmentation, remarketing, and lookalike audiences, to maximize reach efficiency and conversion • Define the measurement framework: own attribution infrastructure, incrementality testing, and Marketing Mix Modeling (MMM) to ensure investment decisions are grounded in causal evidence. Work in close collaboration with the Data and Engineering team. • Manage relationships with agencies, platform partnerships, and vendor agreements, including negotiations, renewals, and performance accountability • Build, develop, and mentor the paid media team, set clear goals, improve ways of working, and create conditions for high performance • Deliver regular performance reporting tied to business outcomes, CAC, ROAS, LTV, CPI, with clear recommendations for leadership and cross-functional stakeholders • Continuously evaluate and pilot emerging ad formats, AI-powered campaign types (incl. AI Max), and platform innovations to keep the paid media function ahead of market shifts • Articulate the investment plan and performance results in structured presentation and reporting formats • Run structured A/B tests across ads, landing pages, and bidding strategies; translate results into scalable improvements • Build and manage a global affiliate program, designing commission models that drive incremental sales • Partner with Data, Product, Finance, and Legal to align paid media investments with broader growth and profitability goals

🎯 Requisitos

• 7-12 years in Paid Media, Growth Marketing and Performance Marketing. • Full-funnel campaigns and global media strategies knowledge • Proven track record managing large-scale paid campaigns across multiple channels • Strong analytical mindset with expertise in attribution, media mix modeling, incrementality and full-funnel metrics • Experience working with cross-functional teams with strong bias to negotiation and peer influence • Comfortable with data platforms, dashboards, and a hands-on approach to tools such as Google Ads, Meta Ads, DV360, GA4, TikTok Ads Manager, and Looker • Experience with Affiliate marketing • Background on DTC and B2C. Previous experience on subscription-based business models desired. • Managerial experience with remote teams • Experience on selecting and managing Media Agencies overseas • Familiarity with AI and writing tools is a bonus.

🏖️ Benefícios

• Competitive salary and annual bonus • Medical coverage • Life and accidental insurance • Vacation & leaves of absence (menstrual, flexible, special, and more!) • Developmental opportunities through education & developmental reimbursements & professional workshops • Maternity & parental leave • Hybrid & remote model with flexible working hours • On-site & remote company events throughout the year • Tech & WFH stipends & new hire allowances • Employee referral program • Premium access to Quillbot