Senior Customer Marketing Manager

🕒 Junho 2

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Level Access

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 1997

📋 Conformidade

📚 Educação

🔒 Cibersegurança

💰 Series A em 2017-04

Compliance • Education • Cybersecurity

A Level Access é uma plataforma de software unificada que oferece uma solução abrangente para alcançar e manter a acessibilidade digital. Com uma combinação de varredura automatizada, teste manual, orientação jurídica e treinamento, a Level Access apoia as empresas no cumprimento de padrões de acessibilidade como WCAG e ADA. Seus serviços são adaptados para diversos setores, incluindo educação, serviços financeiros e administração pública, garantindo que produtos digitais sejam acessíveis a todos.

Descrição

• own the strategy and execution that activates existing customers driving product adoption • deepen platform usage • fuel retention and expansion • partner closely with Customer Success, Product Marketing, Demand Generation, and Revenue Operations to build the customer campaign programmes • develop lifecycle communications and storytelling initiatives that strengthen relationships across the customer journey • plan, build, and run integrated customer campaigns across email, digital, events, and in-platform channels • own the end-to-end customer campaign lifecycle and calendar — including prioritisation, launch planning, execution, and post-campaign optimisation • activate customers across product launches and GTM plays through targeted programs that drive awareness, trial, and adoption • plan and brief customer email programs (Gainsight and HubSpot) • partner with CX and MOPs on segmentation, suppression, and handoff processes • develop persona-based campaign tracks for key audiences • own post-event and webinar follow-up, including attendee engagement, on-demand promotion, and SDR handoff • define and implement campaign performance measurement — tracking adoption, engagement, pipeline influence, and retention impact • build and scale customer advocacy and storytelling programmes, including case studies, champions, and customer-led content • identify and activate customer voices for webinars, events, and PR • partner with Product Marketing to embed customer proof points into demand generation and sales content • define and scale the customer marketing operating model, including campaign intake, briefing, execution, and reporting • establish KPIs, reporting frameworks, and playbooks to enable repeatable, scalable campaign execution • build strong cross-functional partnerships with CX, Product Marketing, and MOPs, with clear processes for collaboration.

🎯 Requisitos

• 5+ years of experience in customer marketing, lifecycle marketing, or campaign management in B2B SaaS - with a track record of building and executing programmes, not just running them • Experience managing or planning customer events - virtual conferences, webinars, or in-person programmes • Commercially minded and data-driven - you connect campaign activity to retention and pipeline outcomes, not just engagement metrics • Strong cross-functional skills - you know how to work with CX, MOPs, design, and sales teams and get things done through influence as much as authority • Excellent writing and communication skills - you can write customer-facing copy, internal briefs, and executive updates with equal confidence • Familiarity with HubSpot, Gainsight, and Salesforce • Passion for accessibility, inclusion, and customer experience.

🏖️ Benefícios

• a competitive benefits package • including bonus opportunities • generous paid time off • paid holidays • range of programs designed to support employee well-being and work-life balance.