Product & Marketing Manager – Extended Reality

🕒 Junho 2

🏄 California – Remoto

🏄 California – Remote

💵 $109.300 - $136.600 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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ZEISS Group

SiteLinkedInTodas as Vagas

10.000+ funcionários

A ZEISS é uma empresa de tecnologia líder internacionalmente, operando nos campos de óptica e optoeletrônica. No exercício fiscal anterior, o Grupo ZEISS gerou uma receita anual totalizando 10 bilhões de euros em seus quatro segmentos: Tecnologia de Fabricação de Semicondutores, Qualidade Industrial & Pesquisa, Tecnologia Médica e Mercados de Consumo (status: 30 de setembro de 2023). Com cerca de 43.000 funcionários, a ZEISS está presente globalmente em quase 50 países, com cerca de 30 locais de produção, 60 empresas de vendas e serviços e 27 instalações de pesquisa e desenvolvimento (status: 30 de setembro de 2023). Fundada em 1846 em Jena, a empresa tem sua sede em Oberkochen, Alemanha. A Carl Zeiss Foundation, uma das maiores fundações da Alemanha dedicada à promoção da ciência, é a única proprietária da holding Carl Zeiss AG. Privacidade de dados: www.zeiss.com/data-protection Impressum: http://zeiss.com/publisher Esta é a conta oficial da ZEISS no LinkedIn. Ela segue a Netiqueta ZEISS: www.zeiss.com/netiquette

Descrição

• The Extended Reality Product & Marketing Manager is responsible for the localization and translation of global XR solutions into a clear market offer, a strong local customer experience, and effective commercial execution in the market. • Lead or support go-to-market planning, including launch readiness, channel activation, system set-up, marketing coordination, and cross-functional execution. • Conduct market, customer, competitor, and operational analysis and identify adoption barriers, localization needs, market constraints and operational gaps. • Translate market insights into recommendations for product roadmap, commercialization priorities, and market improvement actions. • Develop and adapt product positioning, messaging, and value propositions for the local market in alignment with the global XR team. • Align cross-functional local stakeholders, including sales, marketing, operations, commercial, customer service, and regulatory. • Local project management for market enablement incl. tracking readiness, launch progress, and execution quality. • Lead coordination of the local rollout of online journey. • Steer offline retail enablement in the market, including ECP selection, onboarding, staff training, and quality audits. • Create sales enablement tools such as product narratives, training materials, launch toolkits, and competitive guidance for commercial teams. • Handle customer escalation cases in alignment with local stakeholders, for example customer service, regulatory, and marketing. • Monitor customer feedback, adoption performance, and business KPIs after launch, and refine local execution accordingly. • Lead implementation of local improvement initiatives and informs XRX about improvement needs. • Ensure close alignment with the global team to define support needs.

🎯 Requisitos

• 5+ years of relevant professional experience managing omnichannel retail, product marketing, product management, online / offline retail, omnichannel operations, project management, stakeholder management • Proven track record in optical or health care industry a plus • Experience with international rollouts and omnichannel strategies • Optional: Experience with consumer tech, medical device, optical retail • Proven track record in successfully managing multi-workstream initiatives or roadmap-related programs in a retail or B2B2C context • Experience managing local rollouts and coordinating cross-functional stakeholders in a matrix organization. • Strong understanding of product marketing fundamentals, including segmentation, positioning, messaging, launch planning, and go-to-market execution. • Excellent communication and cross-functional leadership skills; capable of influencing at multiple levels. • Ability to identify operational gaps, localization needs, and market constraints and translate them into practical actions. • Strong stakeholder management skills across sales, marketing, customer service, regulatory, retail operations, and global teams. • Analytical mindset with the ability to track readiness, execution quality, launch performance, and customer issues in a structured way. • Optional: Experience in offline retail enablement, including partner or store onboarding, training coordination, and quality follow-up. • Commercial orientation, customer focus, and the ability to work effectively in fast-changing and ambiguous environments. • Analytical and commercially minded; able to connect data-driven insights with strategic decision-making. • Entrepreneurial and curious, comfortable navigating ambiguity and building new processes in a corporate environment. • High degree of accountability and ownership – able to own topics end-to-end, make decisions within scope, and deliver results independently. • Comfortable working in fast-changing, ambiguous settings and taking ownership to move topics forward. • Strong verbal and written English skills (C1-C2).

🏖️ Benefícios

• Medical • Vision • Dental • 401k Matching • Employee Assistance Programs • Vacation and sick pay