Digital Media Strategy and Planning Manager

🕒 4 dias atrás

🏄 California – Remoto

🏄 California – Remote

💵 $62.000 - $78.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

👔 Gerente

👻 Score fantasma 0%

O que significa: a chance de ninguém estar realmente contratando para esta vaga.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Por que essa pontuação:

• Aberta há 4 dias.
• As vagas desta empresa costumam ser preenchidas em 36 dias.

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Live Nation Entertainment

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1996

📱 Mídia

💰 Post-IPO Debt em 2023-01

Media • Entertainment

A Live Nation Entertainment é a líder global em entretenimento ao vivo, promovendo experiências inesquecíveis ao redor do mundo. Impulsionada por artistas e orientada por fãs, a Live Nation trabalha com músicos para levar sua criatividade aos palcos em todo o globo. Como a principal produtora de shows, vendedora de ingressos e ponte entre marcas e a música, a plataforma da Live Nation lidera o mercado nesses três setores centrais. Sua missão vai além do entretenimento: elevar, inspirar e criar memórias por meio do poder da música ao vivo.

Descrição

• Develop and present full-funnel, data-driven media strategies aligned with event goals and audience insights • Own direct media buying from vendor RFP and negotiation through activation • Oversee campaign execution across platforms, ensuring delivery, pacing and performance align with KPIs • Lead reporting strategy and partner with Analytics to generate insights and recommendations • Evaluate media performance, implement optimizations and inform broader strategic direction • Partner with Marketing, Analytics and Creative teams on strategy and execution • Build cohesive campaigns across paid, earned and owned channels • Contribute ideas and point of view in strategic planning sessions • Serve as a point of contact for tour marketers, category managers and external vendors • Communicate media performance and strategic recommendations clearly and persuasively • Mentor Specialists and Associates through guidance, training and feedback • Support onboarding of new team members and delegate tasks to scale workload • Track platform changes and industry trends to surface new opportunities • Apply business-priority knowledge across clients, categories and tour cycles to media planning • Provide competitive insights to internal stakeholders and clients • Use AI to speed analysis and drafting while owning the strategic point of view and recommendation narrative • Test AI recommendations against benchmarks and past learnings before presenting

🎯 Requisitos

• Bachelor’s degree in Marketing, Advertising, Business or a related field • 4+ years of experience in digital paid media; offline media a plus • Moderate to deep experience with at least one major media platform or tool, such as Campaign Manager 360 (CM360), Google Ads, SA360, Meta Business Manager, The Trade Desk, or Asana • Proven ability to manage campaigns end-to-end across multiple digital platforms • Experience with direct media buying, including RFPs and vendor negotiation • Strong Excel and data analysis skills • Confident user of AI tools and data dashboards, with the judgment to test outputs and form independent recommendations • Excellent communication, presentation and client management skills • Experience mentoring or training junior team members • Agency experience a plus

🏖️ Benefícios

• Medical, vision, dental and mental health benefits for you and your family • Health care concierge • Flexible Spending Account (FSA) or Health Savings Account (HSA) • Free concert tickets • Generous paid time off, including paid holidays, sick time, and personal days • 401(k) program with company match • Stock reimbursement program • Caregiver leave • Baby bonuses • Fertility, adoption, foster, or surrogacy support • Career and skill development programs with School of Live • Tuition reimbursement • Student loan repayment • Volunteer time off • Crowdfunding match

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