Senior Manager, PR, Partnerships, Experiential

🕒 2 dias atrás

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Living Proof, Inc.

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2005

🏭 Manufatura

🍽️ Alimentos e Bebidas

💄 Beleza

Manufacturing • Food & Beverage • Beauty

A Living Proof, Inc. é uma empresa focada em inovar produtos para cuidados capilares, oferecendo uma abordagem científica às soluções de cuidados com os cabelos. A empresa oferece uma variedade de produtos, incluindo shampoos, condicionadores, tratamentos e modeladores, todos formulados para atender diferentes necessidades capilares, como controle de frizz, volume, força e reparação. Com um compromisso com a segurança e eficácia, a Living Proof trabalha com uma equipe de cientistas e especialistas em cuidados capilares para desenvolver produtos de qualidade de salão. Conhecida por sua confiabilidade e tecnologia avançada, os produtos da Living Proof resolvem desafios significativos nos cuidados capilares, ajudando os clientes a realçar a beleza natural de seus cabelos.

Descrição

• Lead the development and execution of annual PR strategy to drive awareness, cultural relevance, and brand affinity • Build and maintain relationships with top-tier consumer, business, beauty, and lifestyle media • Partner with agencies on press materials, storytelling angles, affiliate PR, and commerce editorial strategies • Oversee spokesperson identification, training, and activation • Identify, negotiate, and manage celebrity partnerships, stylist relationships, and brand collaborations • Lead amenity partnerships with hotels, fitness, hospitality, and premium services • Integrate partnerships into marketing campaigns, product launches, and retail moments • Conceptualize and execute press events, influencer events, consumer pop-ups, cultural moments, launch events, and immersive brand experiences • Manage event execution from concept through production, guest experience, and post-event amplification • Develop product seeding programs and culturally relevant activations • Develop annual PR, partnerships, and experiential strategies and integrated campaign plans • Manage scopes of work, KPIs, reporting, budgets, agency performance reviews, forecasting, and reconciliations • Partner cross-functionally with Consumer marketing, creative, retail, social, influencer, DTC, content, and leadership teams • Ensure alignment across earned media, in-store, and digital brand experiences • Elevate brand positioning and long-term strategy

🎯 Requisitos

• 6+ years of experience in public relations, partnerships, experiential, or integrated marketing • Awareness of trends and ability to connect them with business and planning strategies • Strong network across media, celebrity, stylist, and influencer communities • Experience working with affiliate PR agencies preferred, including Awin or similar • Experience developing commerce editorial strategies, managing publisher relationships, securing affiliate-driven coverage, and tracking performance • Proven experience managing celebrity partnerships, stylist relationships, and brand collaborations • Experience producing high-impact events and experiential activations • Outstanding written, editing, verbal, and presentation skills • Journalistic ability to form and source story angles and content • Ability to craft compelling stories for media and consumers • Strong understanding of KPIs and measurement across PR, partnerships, and experiential • Strong negotiation, relationship-building, and deal-making capabilities • Ability to manage multiple complex projects simultaneously in a fast-paced environment • Ability to lead projects involving multiple team members • Flexible and adaptable to shifting timelines and priorities • Ability to implement campaigns and product launches from start to finish and translate goals into measurable metrics • Passion for beauty, culture, and innovation