Product Manager, Paid Ads

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LocaliQ

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

📣 Marketing

☁️ SaaS

🤝 B2B

Marketing • SaaS • B2B

A LocaliQ é uma plataforma de marketing digital e prestadora de serviços que ajuda empresas a aumentarem leads, receita e visibilidade online por meio de soluções de marketing multicanal baseadas em dados. A LocaliQ oferece publicidade paga (pesquisa, display, vídeo, social), SEO, gerenciamento de sites e listagens, marketing por e-mail segmentado, páginas de destino, gerenciamento de leads com inteligência artificial (Dash), relatórios e análises, além de expertise em marketing local gerenciado em diversos setores e empresas de múltiplas localizações. A empresa tem como público-alvo pequenas e médias empresas e agências com uma plataforma completa e serviços profissionais; métricas do site indicam grande escala: 283 milhões de leads gerados, $15,9 bilhões de receita total atribuída, 142 milhões de horas economizadas e mais de 512 mil empresas atendidas.

Descrição

• Own and execute a significant portion of the Paid Ads product roadmap. • Identify market opportunities, customer needs, and platform changes that should inform roadmap investments. • Define product strategy for optimization, automation, bidding, measurement, and advertiser-facing capabilities. • Evaluate emerging trends in paid ads, AI, and digital advertising to identify opportunities for product innovation. • Lead initiatives from discovery through launch and ongoing optimization. • Translate business challenges and customer needs into clear product requirements, user flows, success metrics, and rollout plans. • Partner directly with Engineering and Data Science to deliver scalable product solutions. • Balance customer value, business impact, and technical complexity when making prioritization decisions. • Drive innovation across AI-powered optimization, bidding, automation, and recommendation capabilities. • Translate emerging AdTech, platform, AI, and industry innovations into differentiated product experiences. • Define measurement frameworks and success metrics to evaluate product effectiveness. • Use data and experimentation to inform product investments and improve advertiser performance. • Partner with Customer Success, Sales, Marketing, and Operations to ensure successful activation and adoption of new capabilities. • Build alignment across stakeholders and influence decisions without direct authority. • Present product strategy, recommendations, tradeoffs, and outcomes to leadership teams.

🎯 Requisitos

• 5+ years of product management experience delivering customer-facing, platform, SaaS, or technology products. • 3+ years of experience in digital advertising, AdTech, MarTech, performance marketing, or a related domain. Experience with advertising platforms, campaign optimization, measurement, and automation is strongly preferred. • Deep understanding of digital advertising, AdTech platforms, and performance marketing, including optimization, automation, bidding strategies, measurement, attribution, conversion tracking, and AI-driven campaign management. • Experience partnering directly with engineering teams to deliver products from concept through launch. • Demonstrated ability to translate ambiguous business problems into clear product strategies and execution plans. • Strong analytical and data-driven decision-making skills. • Experience leading cross-functional initiatives across Product, Engineering, Data Science, and Go-to-Market teams. • Excellent written, verbal, and stakeholder communication skills.