Customer Lifecycle Director

🕒 Março 18

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Lola Blankets

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 2021

🛍️ Comércio Eletrônico

👥 B2C

eCommerce • B2C

A Lola Blankets é uma marca de e-commerce voltada para o consumidor que projeta, comercializa e vende cobertores de pelúcia e pesados em pele sintética, almofadas, acessórios para pets, velas e produtos domésticos relacionados por meio de uma vitrine online no Shopify. A empresa dá ênfase a materiais macios, laváveis à máquina, certificados pelo OEKO-TEX®, design contemporâneo, programas de presentes e corporativos, e opera uma iniciativa de caridade (Blankets for the Brave) que apoia pacientes com câncer de mama.

Descrição

• Own the end-to-end lifecycle strategy, ensuring every stage of the customer journey deepens connection and drives repeat behavior. • Build and launch Lola’s loyalty program, including structure, tiers, benefits, and ongoing engagement. • Lead the retention and loyalty strategy component of our digital products: the website and mobile app. • Partner closely with Brand and Creative to design storytelling moments, VIP touchpoints, and experiential retention initiatives (events, access, exclusive drops). • Develop segmentation, personalization, and analytics frameworks that inform lifecycle strategy and measure LTV, repeat rate, and cohort performance. • Lead lifecycle channels (email, SMS, direct mail) and manage CRM/loyalty tech stack while innovating beyond traditional tactics. • Manage the Sr. Retention Marketing Manager and future retention associates. • Drive cross-functional alignment with Brand, Product, Ecomm, CX, and Paid Media to ensure a unified customer ecosystem.

🎯 Requisitos

• 7+ years in lifecycle, retention, or loyalty marketing at a high-growth DTC brand, luxury brand, or top-tier agency including 3+ years of management experience. • Direct experience building or operating successful loyalty programs or community-driven customer ecosystems. • Proven ability to create experiential, brand-led retention moments (events, VIP access, exclusive offerings). • Strong collaboration skills with Brand/Creative teams and an ability to blend storytelling with performance. • Strong analytical skills — expertise in segmentation, cohort analysis, and LTV-based strategy. • Track record of owning the lifecycle roadmap and delivering measurable improvements in repeat purchase and retention.

🏖️ Benefícios

• 21 days paid vacation + most federal holidays • Comprehensive health, dental, and vision coverage. • 16 weeks paid birth parent leave; 8 weeks for non-birth parents • 55% off Lola Blankets for friends and family • Opportunities for career growth and leadership as the company scales