Senior Manager, Programmatic

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Lunar Solar Group

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2017

🤝 B2B

🛍️ Comércio Eletrônico

🤖 Inteligência Artificial

B2B • eCommerce • Artificial Intelligence

Lunar Solar Group é uma consultoria global de crescimento e agência digital full-service que ajuda marcas DTC e de varejo a escalarem, combinando expertise em marketing com tecnologia de comércio e inteligência artificial proprietária. A empresa opera diversas divisões de serviço (aquisição, retenção e website/estúdio) através de marcas como MuteSix, Enkore, No Sleep Studio e Sharma Brands, oferecendo aquisição de funil completo, programas de ciclo de vida e lealdade, criação de performance e otimização de sites de e-commerce. A Lunar também desenvolve e promove soluções próprias de martech e IA (Mission Control, CairnAI, DTR Labs, Stay AI) que conectam marketing digital à conversão em loja e melhoram atribuição, personalização e gestão de assinaturas para os clientes.

Descrição

• Lead programmatic strategy, execution, and optimization across a portfolio of medium to large client accounts, ensuring strong performance against business goals. • Own client-facing communication for key accounts, including strategic recommendations, performance storytelling, testing roadmaps, and proactive problem-solving. • Translate high-level growth objectives into actionable programmatic strategies across DSPs (The Trade Desk, DV360, Amazon, Yahoo, StackAdapt, AI Digital, etc.). • Drive advanced media buying decisions, including campaign structure, audience segmentation, bidding strategies, measurement frameworks, and budget allocation. • Apply advanced targeting, dynamic creative strategies, and emerging platform capabilities to improve performance outcomes. • Leverage AI tools and automation to improve campaign efficiency, scalability, and effectiveness. • Partner cross-functionally with analytics, creative, and account teams to align programmatic efforts with broader business objectives. • Mentor and support Managers, Senior Analysts, and Analysts through guidance on execution, troubleshooting, and strategic development. • Oversee campaign QA, troubleshoot platform issues, and ensure accurate implementation across channels. • Guide measurement strategy in partnership with analytics teams, including attribution modeling, testing frameworks, and performance interpretation. • Ensure adherence to brand safety, viewability, and ad verification standards. • Support onboarding of new clients through audits, strategic recommendations, and transition planning. • Contribute to team-level initiatives including playbooks, best practices, training, and process improvements. • Identify opportunities to improve workflows, reporting standards, and overall operational efficiency. • Stay current on industry trends, emerging technologies, and programmatic best practices.

🎯 Requisitos

• Bachelor’s degree in Marketing, Business, or a related field preferred. • 3-6+ years of experience in programmatic media, digital marketing, or performance marketing, ideally within an agency environment. • Strong hands-on experience managing and scaling campaigns across major DSPs (The Trade Desk, DV360, Amazon DSP). • Proven ability to independently manage larger or more complex client relationships with limited oversight. • Deep understanding of programmatic metrics, audience strategy, optimization techniques, and attribution modeling. • Experience with DMPs, CDPs, and ad verification tools preferred. • Strong analytical skills, including the ability to interpret performance data, structure tests, and deliver actionable insights. • Excellent verbal and written communication skills, with the ability to clearly present strategies and insights to clients and internal stakeholders. • Strong understanding of how creative impacts programmatic performance, with the ability to guide testing and iteration. • Highly collaborative, proactive, and solutions-oriented, with strong attention to detail and follow-through. • Entrepreneurial mindset with a passion for innovation and continuous learning.

🏖️ Benefícios

• Competitive salary. • Comprehensive health, dental, and vision insurance. • Flexible work hours and remote work options. • Professional development and training opportunities. • Inclusive and supportive work environment that values creativity and innovation. • 401k with match