Senior Manager, B2B Outbound Marketing

🕒 Ontem

🔔 Pennsylvania, Washington – Remoto

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⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

🗣️🇺🇸🇬🇧 Inglês obrigatório

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M3 USA

201 - 500 funcionários

Fundada em 2000

🏥 Saúde

💼 Consultoria

⚕️ Seguro de Saúde

Healthcare • Consulting • Healthcare Insurance

A M3 USA é uma empresa especializada em fornecer soluções de pesquisa de mercado, recrutamento e promoção para a indústria de saúde. Seu foco é conectar profissionais de saúde, em especial médicos, a ferramentas e recursos que elevam a prática da medicina. Por meio de uma variedade de serviços, incluindo: • pesquisa de mercado qualitativa e quantitativa • promoção multicanal • recrutamento em saúde • ensaios clínicos a M3 USA apoia a indústria de ciências da vida, permitindo que profissionais de saúde se mantenham informados e ofereçam o melhor cuidado possível. Subsidiária da M3 Inc. , a M3 USA se relaciona com empresas farmacêuticas líderes e oferece extensas capacidades de pesquisa na Europa e nos EUA. A empresa é reconhecida por sua inteligência data-driven e por seus esforços na construção de redes dentro da comunidade de saúde.

Descrição

• Build and own a full digital outreach path for each subsidiary • Identify decision makers, define buyer personas, and grow verified contact lists • Run tailored multichannel outbound sequences across email, LinkedIn, and other social and digital channels • Coordinate email deliverability activities including authentication, IP warming, sender reputation monitoring, inbox placement testing, list hygiene, and compliance • Convert M3 proprietary data assets and healthcare relationships into qualified conversations through referrals and warm introductions • Use AI-assisted research, personalization, account intelligence, messaging tests, and refinement while maintaining human review and brand standards • Partner with business development and marketing leads on target account lists, handoff criteria, follow-up cadence, and message-performance feedback • Operate business-unit outreach technology stacks and integrate them with CRMs • Recommend new or advanced technology tools • Report weekly on placement, reply, positive-reply, and subsidiary/persona pipeline metrics • Retire ineffective approaches and scale successful programs

🎯 Requisitos

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience • 7+ years in B2B digital outreach, demand generation, or sales development • At least 3 years owning persona marketing for outbound commercial revenue generation • Demonstrated success reaching senior decision makers in healthcare and health systems • Experience selling recruitment, staffing, or physician placement services strongly preferred • Certifications in email deliverability, sequencing platforms, or LinkedIn Sales Navigator preferred • Hands-on experience with sequencing platforms such as Outreach, Apollo, or HubSpot Sequences • Experience with LinkedIn Sales Navigator, contact enrichment and verification tools, deliverability monitoring tools, and CRM integration • Experience supporting or consulting for multiple business units, clients, or brands with distinct customers • Working knowledge of SPF, DKIM, DMARC, BIMI, domain and IP warming, reputation monitoring, and inbox placement testing • Knowledge of Microsoft 365, Google Workspace, Proofpoint, Mimecast, and similar email filters • Ability to identify and verify budget owners, decision makers, and influencers within target organizations • Understanding of how health systems, medical groups, and staffing firms recruit physicians and who owns those decisions • Strong writing skills with ability to adapt voice by persona and subsidiary brand • Working knowledge of CAN-SPAM, CASL, GDPR/UK GDPR, TCPA, and LinkedIn terms of service • Ability to use AI tools for research, personalization, and testing with attention to accuracy, brand, and disclosure • Ability to manage several concurrent programs independently and report clearly to sales and marketing leaders • Analytical fluency with campaign, deliverability, and CRM data; comfortable building simple dashboards

🏖️ Benefícios

• Health and Dental • Life, Accident and Disability Insurance • Prescription Plan • Flexible Spending Account • 401k Plan and Match • Paid Holidays and Vacation • Sick Days and Personal Day • Competitive wages

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