Director, Media Strategy

🕒 Julho 22

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Marketbridge

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 1991

📣 Marketing

🏥 Saúde

💼 Consultoria

💰 Private Equity Round em 2023-11

Marketing • Healthcare • Consulting

A Marketbridge é uma empresa de consultoria de crescimento e marketing que combina consultoria de gestão com capacidades de agência de marketing. Eles se especializam em consultoria de go-to-market, estratégia de crescimento e otimização operacional, utilizando ciência de marketing, análises e tecnologia para impulsionar o crescimento sustentável de receita para clientes de diversos setores. Seus serviços incluem insights de audiência, mensagens de marca, geração de demanda e experiências digitais, todos destinados a ajudar líderes modernos a transformar sua presença no mercado e otimizar a eficácia do marketing.

Descrição

• Develop comprehensive B2B media strategies that align with client marketing objectives, target audiences, and business goals • Translate broader marketing and demand-generation strategies into actionable, full-funnel media plans • Identify and evaluate media opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other relevant channels • Provide strategic direction throughout campaign planning, activation, optimization, and reporting • Ensure media plans are appropriately structured, measurable, and optimized to deliver against agreed-upon objectives • Partner with channel specialists and activation teams to ensure campaigns are executed accurately and in alignment with the approved strategy • Support in-platform campaign management and optimization when required • Review campaign performance and use data and insights to identify optimization opportunities • Help establish campaign measurement frameworks, key performance indicators, and reporting approaches • Ensure learnings and performance insights are incorporated into future planning and recommendations • Serve as a trusted media advisor to clients, providing clear, informed, and actionable recommendations • Lead or support client conversations related to media strategy, planning, campaign performance, and optimization • Present media plans, results, insights, and recommendations with clarity and confidence • Build a strong understanding of each client’s business, industry, audiences, and competitive landscape • Identify opportunities to expand or strengthen the agency’s media offering within existing client relationships • Build and maintain strong relationships with B2B media vendors and platform partners • Evaluate vendor capabilities, opportunities, and recommendations to ensure they align with client needs • Support media negotiations and work to secure appropriate rates, placements, and added value • Oversee media budgets and ensure investments are allocated and managed responsibly • Maintain awareness of new media partners, platforms, tools, and opportunities relevant to B2B audiences • Provide guidance, mentorship, and strategic direction to media team members • Review media plans and recommendations to ensure strategic quality, accuracy, and alignment • Support the professional development and growth of junior and mid-level team members • Foster strong collaboration across media, account management, demand strategy, creative, analytics, and other internal teams • Contribute to the continued evolution of Marketbridge’s media processes, tools, capabilities, and best practices

🎯 Requisitos

• Bachelor’s degree in Marketing, Communications, Business, or a related field is a plus • 8+ years of experience in media strategy, planning, and buying, preferably within an agency environment • Strong experience developing and executing media strategies for B2B clients • Demonstrated knowledge of B2B media channels, including programmatic, paid social, SEM, and trade publications • Experience working with The Trade Desk, DV360, or comparable programmatic platforms • Experience managing substantial media budgets and working with media vendors and platform partners • Strong analytical skills and experience interpreting media performance data and reporting • Experience leading client presentations and providing strategic media recommendations • Previous experience mentoring, managing, or providing direction to media professionals • Excellent communication, presentation, and relationship-management skills • Ability to manage multiple client accounts and quickly shifting priorities in a fast-paced agency environment • A collaborative mindset and the ability to bring forward new ideas, challenge existing approaches, and work effectively across teams.

🏖️ Benefícios

• Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). • Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness. • 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind. • A professional development fund ($500) and continuous learning programs to invest in your career. • Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, ChatGPT Enterprise Access and exclusive discounts through Perkopolis.