Director, SEM

🕒 Julho 22

🌐 Estados Unidos, Canadá – Remoto

🇺🇸 Estados Unidos – Remoto (EUA) 🇨🇦 Canadá – Remoto

🌲 North Carolina – Remoto

🌲 North Carolina – Remote

💵 $92.000 - $120.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

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Marketbridge

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 1991

📣 Marketing

🏥 Saúde

💼 Consultoria

💰 Private Equity Round em 2023-11

Marketing • Healthcare • Consulting

A Marketbridge é uma empresa de consultoria de crescimento e marketing que combina consultoria de gestão com capacidades de agência de marketing. Eles se especializam em consultoria de go-to-market, estratégia de crescimento e otimização operacional, utilizando ciência de marketing, análises e tecnologia para impulsionar o crescimento sustentável de receita para clientes de diversos setores. Seus serviços incluem insights de audiência, mensagens de marca, geração de demanda e experiências digitais, todos destinados a ajudar líderes modernos a transformar sua presença no mercado e otimizar a eficácia do marketing.

Descrição

• Lead the development and evolution of SEM strategy across Google Ads, Microsoft Ads, and other search platforms. • Own overall paid search performance, ensuring strategies align with client business objectives, revenue goals, and media efficiency targets. • Oversee campaign architecture, account structure, scaling strategies, and optimization frameworks across multiple accounts or lines of business. • Manage SEM budgets, forecasts, pacing, and performance against KPIs including CPA, ROAS, revenue, pipeline, conversion volume, and efficiency metrics. • Translate business and client objectives into measurable paid search strategies, testing plans, and execution roadmaps. • Lead advanced testing agendas across bidding strategies, audience segmentation, keyword expansion, creative messaging, landing page performance, and automation. • Analyze performance trends and synthesize insights into clear strategic recommendations for clients, stakeholders, and internal leadership. • Partner with analytics, strategy, creative, CRM, and marketing automation teams to improve measurement, attribution, audience strategy, and campaign effectiveness. • Ensure tracking, attribution, tagging, and data integrity are accurate, scalable, and aligned with reporting needs. • Provide strategic guidance to internal teams and clients on SEM best practices, platform changes, market trends, and growth opportunities. • Lead, mentor, and develop SEM team members, providing coaching, quality assurance, and performance feedback. • Establish processes, standards, and operating models that improve campaign execution, reporting, optimization, and team efficiency. • Support new business, account growth, and client planning by contributing SEM strategy, audits, forecasts, and recommendations.

🎯 Requisitos

• 7+ years of SEM / paid search experience, with demonstrated experience leading strategy across complex or high-budget accounts. • Proven ability to manage, scale, and optimize high-performing paid search programs tied to business outcomes. • Deep expertise in Google Ads and Microsoft Ads, including bidding strategies, automation, campaign structure, keyword strategy, audience targeting, and optimization techniques. • Strong understanding of SEM measurement, attribution, conversion tracking, and performance reporting. • Experience managing large budgets, forecasting performance, and making data-driven investment recommendations. • Advanced analytical skills with the ability to interpret performance data, identify trends, and translate findings into actionable strategy. • Strong client-facing and stakeholder communication skills, including the ability to present complex performance insights clearly and confidently. • Proven experience managing, mentoring, and developing team members. • Ability to collaborate effectively across strategy, analytics, creative, CRM, marketing automation, and account teams.

🏖️ Benefícios

• Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). • Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness. • 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage. • A professional development fund ($500) and continuous learning programs to invest in your career. • Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, ChatGPT Enterprise Access and exclusive discounts through Perkopolis.