Creative Strategist

🕒 Junho 18

🏄 California – Remoto

🏄 California – Remote

💵 $145.000 - $170.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎨 Estrategista Criativo

🦅 Patrocina Visto H1B

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Maven Clinic

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2014

🏥 Saúde

⚕️ Seguro de Saúde

📡 Telecomunicações

Healthcare • Healthcare Insurance • Telecommunications

Maven é a maior clínica virtual para saúde da mulher e da família, oferecendo cuidados contínuos e holísticos para fertilidade e formação familiar, englobando maternidade, paternidade, pediatria e menopausa. Os programas digitais premiados da Maven são confiáveis para os principais empregadores e planos de saúde para reduzir custos e melhorar os resultados de saúde materna, além de aprimorar DE&I nos programas de benefícios. Fundada em 2014 pela CEO Kate Ryder, a Maven foi reconhecida como a Empresa de Saúde Mais Inovadora pela Fast Company e cresceu para cobrir 15 milhões de vidas. A Maven já arrecadou US$ 300 milhões em financiamento de investidores líderes, incluindo General Catalyst, Sequoia, Oak HC/FT, Dragoneer Investment Group e Lux Capital. Quer ajudar a manter o cuidado de saúde mais humano? Estamos contratando! Confira nossas vagas abertas em mavenclinic.com/careers.

Descrição

• Own the creative strategy for paid acquisition, developing and maintaining a weekly and monthly brief cadence across Meta, TikTok, and other paid channels; treat brief quality as the highest-leverage part of the job • Translate performance data into creative direction, analyzing what's working across hook rate, hold rate, CTR, and CVR, and turning those learnings into actionable briefs • OwnSee creative from brief through execution, working directly with designers, editors, and AI platforms to bring concepts to life • Write platform-native UGC scripts and collaborate with creators, talent, and editors to ensure authenticity, narrative clarity, and optimized calls to action • Use AI creative tools (video generation, copy iteration, image tools) to generate and test ad variants at speed, increasing creative velocity and expand test coverage testing surface • Develop a systematic approach to creative testing: hypotheses, angles, hooks, and structured experiments focused on acquisition efficiency and conversion • Maintain consistent creative volume to support scaling paid budgets, owning the operational layer (asset library, naming conventions, agency handoffs) that determines how fast the creative layer can move • Build and maintain a competitive creative intelligence practice, staying current on what's working in the market, particularly in health and wellness • Own UGC and influencer creative strategy, including frameworks for sourcing, briefing, scripting, and testing creator content as a performance channel • Ensure all creative output meets healthcare advertising guidelines and platform policies

🎯 Requisitos

• 4–6 years in creative strategy, performance marketing, or growth, with experience meaningful time in consumer health, wellness, or DTC subscription • A hybrid creative and performance mindset: you know what makes creative convert, not just what looks good, and can diagnose whether a problem is a hook rate issue or a hold rate issue • Proven track record writing briefs and UGC scripts that have moved metrics; strong POV on direct response formats, hooks, and what earns trust in a health context • Hands-on experience with AI creative tools (video generation, copy iteration, synthetic testing), actively using these to move faster and test more • Fluency in key performance metrics (hook rate, hold rate, CTR, CVR, CPA, LTV:CAC) and experience using data to drive creative decisions • Experience owning the full UGC pipeline: sourcing, scripting, briefing, and testing creator content at scale • Comfortable owning both the strategic and operational sides of creative production; you build process where none exists and keep velocity high

🏖️ Benefícios

• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics. • Whole-self care through wellness partnerships • Hybrid work, in office meals, and work together days • 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+) • Annual professional development stipend and access to a personal career coach through Maven for Mavens • 401K matching for US-based employees, with immediate vesting